When I have a virtual or in-person consultation about someone’s digital marketing needs, one of the first questions that I ask that potential client is, “Who is your target?”
A lot of the times the answer is, “ Well everyone and anyone that would want this yadda yadda product. “
The internet is a big place Y'all and I’m sorry but not everyone and anyone is your target. Those are just the cold hard facts.
I know what you’re thinking right now, “Well Jade, what the actual eff is a Target Market and how do I figure out who my market actually is?”
The dictionary definition of Target Market is as follows "A particular group of consumers at which a product or service is aimed."
What a generic and simple thing right? It must just involve figuring out some simple demographics about the people I want to consume this product or use this service.
A target market is so much more than some simple demographics of 22-36-year-olds, dual income, no kids, in the city where you’re located. You need to actually figure out, what these people like to do, where are they hanging out, do they read or listen to podcasts, what makes them tick? Answering each of these questions plus a few more will help you create actual depth to the group of people you are trying to reach.
Once you’ve identified this group of people you can begin to talk to them through your posting and engaging by using the language they are actually using. You can begin paying attention to the trends that they are following and portray your content in a way that appeals to them and causes them to stop their scroll and read what you are actually talking about under your photo. Taking the time to research how your target moves, thinks and speaks through the world is going to help you sell more and sell it faster.
Identifying your target will also help when you are ready to outsource to someone like me by being able to tell me who we are talking too because I don’t want to cost you more money by talking to the people that we aren’t even targeting.
My homegirl Courtney of Creative Homeroom is a Jedi master of identifying your target market. This post of hers about the difference between Target Market and Ideal Client is a very quick and insightful read. Courtney and I are teaming up and teaching a three-part series of webinars on this actual topic and how to build your digital marketing strategy to reach them. The class is launching at the end of February. Please make sure that you are subscribed to the Maven Movement emails to be the first to know about the launch date and a discount!