The Power of Location Tags

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I am fresh off of Social Media Week Austin, and my head is full of ideas and information to pass along to you friends.  I have so many things to share with all of you in the next few weeks. However today I wanted to talk about how vital adding a location to your Instagram post is and how it will help you in the algorithm because we all want help in the algorithm right?

Let's begin with the way people search for information which is as follows:

1. Google

2. YouTube

3. Social Media

When I booked my travel to Austin for social media week, I decided to experiment for the sake of content and education. All of the things that I was going to do with my downtime in Austin was going to be determined by posts I had seen or were sent to me solely on Instagram.  I set up the  Austin Collection, and anytime I searched and found photos of things I wanted to eat, drink or experience I saved it to the group. 

The thing is by now we know that the Instagram Algorithm LOVES it when you are engaged and social in posts. Saving posts and sending posts to other people tells the algorithm that actual photo is interesting, and when said photo starts to get a bunch of saves and sends the algorithm starts boosting that post and account up to potentially appear on the elusive EXPLORE page. 

There are plenty of reasons why photos get saved and sent because they are beautiful, the caption speaks to the person reading it, or you know some other petty reason. What will help you so much if you have a stunning image along with a caption that speaks to someone is if you correctly tag the photo. People are now typing into the search bar the locations of places they are traveling to for ideas of things to do when they get there. Haven't you noticed when you'd been out and about that location with high numbers of social media posts attached to them are usually very busy? Location tagging is yet another form of word of mouth advertising.

As a business account, we naturally want as many eyes to find out photos that can, and we should be using every resource available to us to achieve this goal. Case and point location tagging your posts when you are out and about.  When I am about to try out a new place I tend to go straight to social media and check the geotag and any hashtags that revolve around an area I am about to visit. I love doing this for two reasons:

1. When I have saved a post and the geotag has the address that automatically opens up in my maps and allows me to navigate to it.

2. I am nosy, and I want to know what it looks like, how others perceive the place, I want to know if the area cares about how others are "advertising" for them and how they are "advertising" themselves.  By doing this, I have had my fair share of experiences of walking into a beautiful restaurant or shop and not having the most fantastic food, or experience that 100's of foodies or influencers posts said was terrific. 

 

While I was searching the Austin geotag this renovated airstream came up along with the person talking about how this was one of the most exceptional Air BNB experiences they had. I noticed that the airstream had its hashtag, so I began looking at all of the posts attached to it, and after reading a few more posts I moved over to Air BNB to see if it was available. If you are someplace that you think is amazing or you just took a really dope photo, make sure that you geotag and tag the place in the post. Your audience wants to know what you like, and you never know who is researching, saving and sharing posts for a trip or searching of ideas for new things to do in their town. 

State Of The Instagram Algorithm

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Extra, Extra read all about it the Instagram updates.  I'm going to break the changes down into three categories; post exposure, engagement, and hashtags.

Post Exposure
If you've been following along, you know that when you post something to Instagram, it may only be getting exposed to 10% of your audience. If your brand new post gets engagement right out of the gate, you're in luck because then the post will be released to the other 90% of your audience relatively soon. You've certainly seen posts from up to 12 hours to an entire day before showing up in your feed out of order.

Remember those comment pods that everyone was going crazy for in 2017? If you are still a part of these pods, they are not doing your account or the people that comment on your post any favors.  They are hindering you and here's why, Instagram keeps track of who is messaging your photo and when you message your own photo then you get a blow up of comments, well they know something is up.  Authentic engagement is what matters, not solicited but we'll get to that.

If you are posting like a business and thinking like a business why aren't you, in fact, a business account? Seriously, if you are in any way shape or form promoting your business but haven't moved on from a personal account, you are sabotaging yourself.  The time is now to switch over, there are so many perks, you have access to so many statistics to make sure that you are reaching your target audience. 

Engagement

Engagement is by far my favorite topic. I will never understand how accounts can post and post and post and never talk to their followers or another account.  This is a social network in 2018 it is no longer an option to post without engaging with others. In kindergarten, we all learned the golden rule of playing well with others. Let's think of your new golden rule is to engage well with others.  One of the most frequent questions I get asked is if it's ok to engage once a week? No, you should be commenting and chatting for at least 20 minutes every day with your following and other accounts that are using your hashtags.  20 minutes is vital because you want to raise your exposure and engaging with others helps this so much, 
In your 20 minutes of engaging, please do not leave comments such as, "great pic" "love this" or just a single emoji. It's a waste of time because with comments like this the algorithm will think that you are a bot.  Instead, write a complete sentence or at least four words before an emoji. 
Storying is another excellent way to bump up your engagement and pop up more in peoples feeds.  The stories that appear first in your feed are the accounts that you engage with the most.  Story more often and give people a reason to see you first. 

Hashtags
I know how you love to keep your caption aesthetically pleasing and post the hashtags in the comment.  Well, I'm sorry to say that based on my own experience the reach is better when hashtags are posted in the caption.  Include hashtags in the body of your caption if you want to be seen by more than 10% of your audience. This change has been fluid for about a year. To make this work for you instead of against you, write your epic caption, six dots than your hashtags. 

While you can use 30 hashtags in a post, don't do it every time. If you do, make sure that you are switching them up. Instead, consider three sets of ten hashtags and alternate them with filler tags relevant to your photo.

What could be seen as spam comments= shadow banning which = little to no business which = little to no money. 

New Features

There are also some awesome new features that will work in your favor.  You've seen the explore feed, the specially curated collection of posts based off of your interests and the people you follow.  Well, people that you do not follow that share interests with you will begin to show up in your feed. Yep, that's right strangers will begin popping up in your feed, which in turn means that you will be popping up others feeds. This is great because when you comment on these photos you will be exposed to a new following of people. 

At the end of last year, it was rolled out that you could begin to follow hashtags. This is one feature that totally brings me so much joy because gone are the days of typing certain hashtags into the search bar to interact with. The rumor is that your account will be favored if you follow hashtags. Start small, consider following your top five favorite hashtags. 

That's all I got for you so far, I am working on the Facebook update post because there are so many things about to change over there. 

Navigating The Instagram Algorithm

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Let's take a moment to discuss when you are posting information about an event or a sale on your social media feeds. With the current algorithm if people are not constantly interacting with your feeds they will not see your updates right away.  In fact, they might not see your updates for up to 5 days later! When you are creating that great post that says, " Today only, buy one get one free" you are hardly reaching any of your following.  Let me rephrase if you have an amazing engagement rate consistently on every post this number is obviously higher. However, if you're hovering around a 5% engagement rate and looking for a good ROI of your invested time in that post you will barely see any the day of the post.  You need to give ample notice on whatever it is you are wanting people to know, way more notice than the day of. 

I am bringing this up now because over the holiday season, I personally viewed so many posts about things that I would have wanted to take advantage of but I didn't see the original post until 3 days after it happened.  I am personally guilty of not spending my 20 minutes a day every day engaging on Maven's Instagram. Which is why I do not see stuff from people I follow right away on the day they post because I may have liked or commented on something from them a week ago. Since Instagram now filters what they think you want to see based off of what you have interacted with it's harder to stay in your followers feeds every since day right when you post. Don't believe me just check your search and scroll through all of those suggested photos. Do they look like things you've been searching in Google or on Facebook, as well as photos you've been interacting with more consistently on Instagram? 

Moving Forward

To make this transition easier for your future sales or events consider adding to your story what will be happening and snippets of what is happening in "real time" if it's an event at your business. Remember a story post is live for 24 hours but you are now able to save it to your highlight reel. Also, post about an event at least 3 days in advance on your grid, as well as on your other social platforms, and in your email blasts.  Hashtag those posts and story snippets correctly and you will begin to see a better ROI on your time and efforts promoting whatever it is you want to be promoting. 

Instagram Story Highlights

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Have you noticed that under your Instagram profile a space for your story highlights?  Instagram is copying Snapchats Memories feature and going a step further, by letting you create a permanent home to show off your best stories.  For the purposes of this post I am going to call this your "highlight reel" because it should be 3 or 4 of your best Instagram story slides. Images or videos that will help a potential customer or client really know the person behind the brand. 

If you are not using stories, I'm here to say that you really need to start.  This update reflects just how serious Instagram is about Stories. Though the company (which has gone months on end without significant app updates prior to Stories) has been spinning out new features for more than a year now, updates have barely touched profiles themselves. This is because a majority of the masses are posting well-curated images once a day. We as members were and are not posting nearly enough as Instagram wants, hence why stories came about. 

Stories highlights could help to convert more people into followers by teasing the types of stories that your brand posts. According to Instagram, 200 million people view at least one brand’s profile page on any given day, but two-thirds of those people don’t follow the brand. Now the brand can use Stories Highlights to show them more of what they’re missing. Stories highlights mean that you need to step up your stories game. I'm not talking every post needs to be perfectly filtered but the ones that you think would benefit you by living on your highlight reel need to be your A game material.

For example, if you are a brick and mortar store or a venue that people could rent out to host an event make a top-notch video tour as a story and have it live on your highlight reel.  Let people into your space show them something that you don't want to permanently live in your little squares. Another idea would be to create a story slide about an upcoming promotion or sale that you are having and allow that to live on your highlight reel.   Highlights is a place where you can really showcase more of your stuff, where you can let video live and actually tell a story in your voice about your brand.

Keep in mind as well that hashtags are searchable in stories. While you should only use one or two hashtags on a story slide make sure that they are a good one. 

If you want some personally tailored ideas on what to do with your highlight reel, holla atcha girl. 

5 Tips For A Money Making Instagram Bio

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 Let's discuss your businesses Instagram Bio. Your bio is one of the first things that a potential client or buyer is going to see. They are either going to find your bio by clicking over from one of your rad photos that showed up in their feed or they are going to type what you do into the Instagram search bar and find you that way.

Wait you didn't know that people can find you by typing what you do into the Instagram search bar? Well, I'm here to tell you that they can. You know that bold line right below your profile picture which probably says your First and Last Name right now. That is called the header and it's totally searchable in the search bar. 

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1. Header: Automatically Instagram will fill your header (name bar) in with whatever name you registered the account under. You should erase this immediately and instead write searchable keywords that describe your service, brand or product. This way you will show up when a potential client or customer begins a search of these words.  You have 30 characters to use in your header, make them count. 

2. Body: Tell your audience and ideal customer what you do right off the bat. Think of this space as your 20-second "elevator pitch" written in a sentence that you give at networking events. 

3. Personalize: You should have more than enough room and characters left to add one or two personal things about you after your "elevator pitch".  Include something personal about you like you love Target, an emoji of your favorite food or a pin of where you currently are. 

4. Call To Action: What do you want people to do next? Do you want them to click on your stories? Do you want them to click to download your e-course?  Whatever you want them to do you need to describe because...

5. Link: Whatever your call to action is this is the link to it. Promote your latest project, your opt-in offer, even just your website. This is the place you want new visitors to click and go down the rabbit hole of your business' world. 

The Instagram bio is the first thing I check out when I'm searching and find photos I like. Why? Because I'm nosy and want to see if I like all of their work and read a little about who they are. Instagram is a social network key is to make a good first impression and get some type of engagement started. Remember you only have 150 characters so make the most of it. Be clear, be strategic, be intentional. Your Instagram bio only has one purpose: tell your ideal client how YOUR brand can help THEM.

Engagement Season Package

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In case you didn't know, I manage the Instagram accounts of a number of Portland wedding professionals and put together a package specifically for wedding photographers. I know that It can be time-consuming to keep up with frequent social media posting and engagement. This service is already helping my clients focus on shooting and responding to clients. As you know, the more you are posting & sharing, the more your work will be seen by potential clients. I am opening up 8 spots to post your content for you from January 2 - March 31, 2018, the height of engagement season bookings. All I need from you is two weeks worth of your beautiful content drop boxed by December 15th to begin.

These packages are for posting only. I will write the captions for you in your brand's voice and use your established hashtags for the appropriate package you have signed up for. Posting packages are for 3 posts per week or 5 posts per week.

Lane' Richards of Something Borrowed Portland  had this to say:

"I have been working with Jade from Maven Muse for the past 8 months and can't imagine ever going back to managing our Instagram account. She is reliable, consistent and takes the stress out of what and when to post. Especially during the busy summer season in the peak of wedding season we're still able to maintain consistency in our posting as our clients have grown to expect daily postings of content that's relevant to them and their needs. Because of her services, we have seen a return on our investment 10 times over so let me tell you, it's worth every penny! You'll not only save time but increase your bookings - and who doesn't want that? Jade with Maven Muse is at the top of our referral list because we love working with her and see solid results."

For the specifics shoot me an email and let's discuss keeping your profile updated during the height of wedding photograper searching session. 

 

 

(Photographer: Ashley Courter)

Cyber Monday Deal

 

 

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Cyber Monday is the day when most people just show up to work and are online for most of their day hunting deals. Well at least I did that when I worked my desk job in the corporate world, and I can't have been the only one.

I know that you have a long list of people that you are going to buy for but is your business on that list?  If not it should be, I know that you're over there starting to think about your 2018 goals and well I have an offer to get you started on all of your goal setting.

Through December 1st I am offering 25% off my social media assessment and strategy package. Included in this package is a 30 minute goal exploring phone call or Skype Meeting, 60 of your most interactive industry-specific hashtags, a written out posting strategy and a followup call or Skype meeting to answer all of your questions and discuss one on one. Total Investment: $225 

This package is curated to help you to stop posting just to post and instead have your social media posts creating leads for you to close more deals and make more money. All the work will be done December 20th so you will have time to celebrate the holidays, then start implementing all the strategies we discuss and kick off 2018 with a bang.

When you're ready, fill out the form below and let's get started on your 2018 business social media strategy. 

 

Name *
Name
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Social Media Terms Of Service

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Y'all I fucked up. I went outside of the terms of service of a social media platform. I did it unknowingly.  I got called out and immediately deleted the post. Terms of service, how many of you actually read them in detail before you accept the terms? 

Yeah I didn't think that very many of you did.  I am here to tell you that you should at least give those good ol' terms and conditions a once over or at least Google the Cliffs Notes version of them after you accept them. 

All of this brings up the question, who legally owns your photos on Instagram, Facebook, and Pinterest? Let's get educated, shall we?

Instagram

The answer from Instagram, “People in the Instagram community own their photos, period. On the platform, if someone feels that their copyright has been violated, they can report it to us and we will take appropriate action. Off the platform, content owners can enforce their legal rights.”  

Ok that makes sense, Instagram has your back by what anyone does with your photo on Instagram, offline you are on your own. But did you know that reposting is actually in violation of Instagram Terms? Yeah I didn't know that either, but given the platform and how it works, a majority of users are cool with you reposting as long as you are linking back to their account. However, always ask before assuming that it's alright.  This is what the terms of service statement says, 

"You represent and warrant that: (i) you own the Content posted by you on or through the Service or otherwise have the right to grant the rights and licenses set forth in these Terms of Use; (ii) the posting and use of your Content on or through the Service does not violate, misappropriate or infringe on the rights of any third party, including, without limitation, privacy rights, publicity rights, copyrights, trademark and/or other intellectual property rights; (iii) you agree to pay for all royalties, fees, and any other monies owed by reason of Content you post on or through the Service; and (iv) you have the legal right and capacity to enter into these Terms of Use in your jurisdiction."

Facebook

Ok cool that's Instagram terms, now let's talk Facebook. Does Facebook own your photos once you load them onto your account?  No, the photos are still your photos, not Facebooks. In fact, it’s right in Facebook’s terms of service: “You own all of the content and information you post on Facebook.“  However, let's address what rights Facebook does have with your photos once you've uploaded them. 

You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

  1. For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
  2. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).

Basically, Facebook can use your photo "royalty free" however they feel without asking for your permission or paying you any money they may get from using your photo. 

Pinterest

Great, we've got the big two out of the way now let's focus on Pinterest. Are you using photos from Pinterest as almost a form of a stock photography site? Do you think that just because it's on Pinterest you can borrow it? Well here's the deal unless you are repinning it, that content needs to live on Pinterest. If you do this it's considered copyright infringement. Yeah, buzz kill huh?

Here's what Pinterest actually says,

"If you post your content on Pinterest, it still belongs to you but we can show it to people and others can re-pin it."  You can refresh yourself with Pinterest's Terms and Conditions here. 

In conclusion, is it okay to repin images on Pinterest? Maybe. Is it ok to repost on Instagram? Sometimes. Using other peoples photos on the internet these days is tricky business.  All you can do is refresh yourself with the particular terms of service. How are you feeling about all of this information, are you going to go back and read the terms and conditions? 

Converting Your Social Media Following To Dollars

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If you are an online business, a service provider or a brick and mortar the number of followers that you have on social media really doesn't matter. Your business is not online to win a popularity contest, your business is online to gain exposure and put money in your bank account. 

Are the people following you even your ideal client? Are you getting into the feeds, and in front of your ideal client?  In this workshop, we will answer these questions as well as learn the basics of how to start converting your social media following from Facebook and Instagram into dollars. You are spending your valuable time on social media, let's start returning that investment into paying customers, and payment notifications instead of just "like" notifications. 

I am teaching an in person workshop in Portland on this topic

Thursday, October 5, 2017, 6:30 pm - 7:30 pm

You can sign up HERE hurry seats are limited.

Social Media Marketing Best Practices

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A Huffington Post contributor had decided to write an article about the lives of Social Media Managers.  He wanted to showcase that there was more to this type of work than just picking out a pretty photo and posting it to a businesses social media channel.

One morning I sat down with my coffee and began to fill out the questionnaire that he had emailed over. Six experts were going to be chosen for the article. Well, he had 100's of responses, so many good ones that he decided to increase the number of experts to 26.  I am happy to announce that I am one of the included experts.

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The article is full of great information from 25 of my peers. I highly recommend the read, especially if you were ever looking to learn more about social media management, or better yet, looking to hire someone to help you with your social media. You can find the entire article HERE