Is 20 minutes really enough time to get something accomplished, to save your health to grow your social media engagement? Today we are going to explore whether 20 minutes is actually enough.
Here's the deal we all bitch and moan about the "new" Instagram algorithm, which isn't even new anymore. The current algorithm is now the standard, in Instagramming. Here's the deal are you just double tapping on posts or are you actually commenting on the photos that you like? If you answered that you are only double tapping you are wasting your own damn time.
I get it, you actually like a photo but why do you like it? Do you like the photo itself or is it the caption that goes along with it? Does something that the person wrote resonate with you? If you nodded your head to either of these things then why aren't you telling the person? Why did you only double tap and not write something? Are you afraid that you're going to sound like a cheeseball? I get it, but guess what social media is about being social not just passing the time by looking at pretty photos. To the current algorithm it's not about how many likes a photo gets, it matters how many comments you get.
Instagram is going back to it's roots, it wants people to ENGAGE. Yeah that's right I just yelled at you. ENGAGE with the masses. My method for madness is 20 minutes of engagement a day. Set a timer and just start spewing your thoughts. I have a client that religiously does this 3 times a week and you know what their account gains on average 20 new unique followers and comments over night every damn time they engage.
I get it you can't do 20 minutes a day, but I see you scrolling your feed at least twice a day and I know that you're just scrolling to waste time. Why not make that random scroll time work for you? Five minutes waiting in line at Target, write 2 comments. Getting a 20 minute pedicure, dammit you have no excuse comment while your toes are transforming, you are scrolling anyway.
So in the end, Yes, 20 minutes of engagement is better than nothing. Stop scrolling to keep boredom at bay and start scrolling to build. Any and every session of commenting contributes to a fitter audience, - and, very likely, happier - you! Just think that by putting in 2o minutes of commenting you are presenting yourself to an entirely new audience filled with potential new clients or sales.