If content drops and no one is around to consume it, does the trending audio still make a sound?
I'm here to ask you today: are you creating content for a machine (aka an algorithm) or for human consumption?
Because I gotta be honest: what I've seen lately on Instagram and other social platforms is clearly created to keep a machine happy, not the humans who are a part of your community.
Content Marketing is all about emotion and connection.
Stop- Read that again.
Content Marketing is all about emotion and connection.
I understand I learned marketing basics in the 1900s, but that emotion part has stayed the same and is going nowhere soon.
More than EVER, humans want to feel a part of a community, and if your content constantly tries to "sell" them something, you're getting scrolled over.
Sorry, you are.
It's time to rethink the marketing journey, except backward.
I mean, why are you still here reading this?
Is it because you could tell I intended to get you to pause, read, and consider why you are taking the time away from running your business to create and share your business's content to your social platform of choice?
Cause that's why I'm taking the time to write this.
That scene from The Notebook comes to mind, you know, the scene where he's yelling over and over, "What Do You Want?" and she keeps saying it's not that simple.
But it can be.
Content marketing can be that simple- you have to start by putting the outcome first when creating it, and hopefully, by now, you've concluded that part of that outcome is capturing a HUMAN's attention, not a machine's.
We live in an attention economy right now, and you have a lot of content competition, but from what I've seen, that competition puts a machine first and not a human when creating.
Knowing this one fact can help you get scroll-stopped.
Stop letting your content freeze because you're creating it to appease a machine. Emotion, connection, and consistency are the organic ingredients to get scroll-stopped and build a community.
How are you going to create future content with this knowledge?