What would you do if you woke up one morning to a notification on your social media that your profile contained a link that is not allowed? Because well it can happen. Instagram and all of the other social media platforms can reserve the right to restrict specific content that it feels is going against their community standards.
However, I will reiterate again that, any social media platform can do whatever they want. They exist because at the end of the day the platforms are business’ too. Just like you as a user that is on social media as part of your marketing plan to get your name out there to make money.
I’m not trying to hate on linktr.ee, in fact, the premise of it is excellent. You only get one link in your social profiles, but you have multiple things going on. I totally get it. But link tree is a 3rd party service, and we already know how Instagram feels about 3rd party services.
The link on any of your social media is prime real estate and SHOULD list your website. Say it with me now, “the link on any of my business profiles should be my website, not http://linktr.ee/yadayadayada. “
You want your business to become known, and the best way to do that is to have your business’ name in as many places as possible. Plus when you have control of YOUR link, you have the power of the branding.
I know you’re thinking, “But Jade, what should I do instead?” Well, you should create your own optimized landing page. Since my team offers Squarespace sites and not Wordpress, Wix or Weebly I only know that you can do this in Squarespace because that’s the link that is sitting on all of my personal and my website clients social media profiles. However, with a quick Google search, I have found that is, in fact, possible to also create an optimized landing page on Wordpress.
If you have a Squarespace site already up and running but are using linktr.ee on your social profiles let a girl help you out and create an optimized landing page for you to link on your social profiles. If you are pondering a website overhaul or update and flipping between which platform is best, I’ll say Squarespace any time. Especially if you aren’t super tech savvy.