Over the past few weeks in my coaching sessions, we've been talking about social strategies and how the one thing that is available to most business owners for FREE most business owners needs to utilize on social - the power of the comment.
I'm not saying that you need to get out there and comment for hours a day- but I am saying that you do need to consider commenting as you are scrolling.
Here's the thing- I KNOW you're scrolling and lurking on people's posts. I know that if you're a business owner, you are following your customers back and scrolling right by their content, even if it touches your heartstrings or provokes emotion in you.
When you leave, a comment on any platform-your name is out there to their audience. Oh My Gosh, can you believe that concept! Your name is out there to a whole other community of people; that's the dream and goal so many business owners tell me that they want to achieve- Growth with new people.
But you're afraid to do it.
I had no idea that commenting on a potential stranger's post was a hurdle for some people. And in the past month, I've begun seeing people's deep-rooted fear through Zoom's lens of how terrifying commenting to a stranger is.
When three consecutive people asked me, “How do I comment on a stranger's post?” I knew a deeper root and emotion were at play, and maybe more people feel this way.
And it was more nuanced than me saying, “Just start commenting.”
If you're in business, the only way to be seen is to show up at a networking event, in the content you're providing, or in the comments you're leaving and responding to. I see you already doing the first two, but the third, the commenting and acknowledging to another that you've seen them, allows you to be seen.
This running your own business thing requires vulnerability in SO many aspects. I like to tell newbies that when you sign up to start a business, you unknowingly sign up for a HUGE personal development trip. You've signed up to face all of your relational issues and unhealed emotions because, in the first few years of business, those are the things mirrored back to you as your business grows.
So let's start easy- comment on someone you know feed- it can even be mine until you feel confident to comment on a “stranger.” No one is judging you, and if they are, that's something in them to figure out and face on their journey.
You can watch the Instagram LIVE that I did on this topic HERE and download the step-by-step ebook that I wrote about connecting with your community HERE.
I believe in you & I'm proud of you.