My scroll the past few days/weeks has looked something like this: Someone's food>War>hormone replacement ad> 7 step skincare sped up video > Dog video>someone's summer vacation> a link to a new swimsuit cover up > AD> back to news cycle > someone's hot take on whatever>Dog video> AD.
Every time we scroll on social we are scrolling from something in the news cycle, to something about fitness or hormone replacement to the next swipe being someone we might know in real life talking about their new battle with cancer, to an influencer trying to sell us the newest swimsuit cover up from their I Like It Know It, to some kind of 8 step skincare routine to look like you just shot out of your mothers vajja.
It’s a lot of emotions all at once. And our brains are not processing it all before our thumb swipes to the next thing.
Truly it’s too much information for our brains and nervous systems to handle. The two of them are made to look for berries, seek shelter and procreate.
That’s pretty much it.
They are not meant to be bombarded with extreme swings in magnitudes of content.
It’s exhausting.
It’s part of why you are feeling overwhelmed.
And why you loathe someone you only know virtually.
So when you zoom out and begin thinking about it this way from the users experience it’s easy to see why some of our businesses posts can get overlooked.
Look at all of the content pieces that people have to scroll through to get to your posts.
And how they don’t even know where they are or what they’re feeling by the time they do get to your posts.
Which is why it’s important to keep in mind what the actual intention of you adding something into the chaos of someones already overstimulated brain and also to have a clear call to action because people forget why they are even on whatever app they’re currently scrolling through in the first place.
We’re all going through it right now.
In real life and online challenge yourself to:
Say the kind thing. Give the compliment. Express the love. People are carrying more than you know, and your words might be the soft place they need to land.
We hold back love like we’ll run out. But the truth is, the more you share it, the more alive it becomes—for them and for you.
We’re quick to point out what bothers us. Let’s be just as quick to highlight what inspires us. Especially in people. Especially in those we love.
Be the reminder. Be the light that sparks the other person's light. It's all connected.