That Big Marketing Event In February

I look forward to the Super Bowl every year, I look forward to it more when the Green Bay Packers are in it,  but when they are not, I look forward to the commercials.

The overwhelming theme this year seemed to be realize your dream and work hard to achieve them. To me a great theme to have during a Super Bowl, as well as these chaotic times in the United States. 

My top three in no particular order are as follows:

1. Honda Yearbooks

Honda Super Bowl Commercial 2017 Year Books. Honda celebrates the people who chase their dreams with reckless abandon, and the amazing things that happen when their dreams come true. For us, they lead to vehicles like the all-new Honda CR-V, a 20-year dream come true.

Just a feel good commercial about realizing where you come from and keep moving forward to achieve your dreams and goals.

2. Budweiser "Born The Hard Way"

This is the story of our founder's ambitious journey to America in pursuit of his dream: to brew the King of Beers.

A true statement to the American dream.  The other thing that Budweiser absolutely rocked at was having an SMM on duty the entire span of the Superbowl, and almost ALL comments were responded to pretty much immediately. 

3. Audi America "#DriveProgress"

Progress is in every decision we make, every technology we invent, every vehicle we build. It's our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S.

The comments on the Youtube page can be summed up as, "How did Audi think that this commercial would help sell cars?" Well, Audi started a conversation, people are talking about them, about this commercial and they have put out there what exactly their position on an issue is.  

Marketing is as much  "selling" things as it is also developing a relationship with a customer or a potential customer.  Tell me what were your favorite commercials from the Super Bowl?