We’ve all done it, we’ve seen someone wearing or using something on Instagram that we just NEED to have in our lives. We’ve tapped the photo to see where they got said awesome item, only to find that feed does not have the cool thing we need in our life now. We’ve even gone the extra mile to Google search said awesome item to find it sold out or only available in store.
Enter, Instagram shopping. Currently Instagram is testing out allowing people to shop directly from said Instagram post. I work with people that run ecommerce websites and retail stores, when I shared this article with them they about lost it. They asked how they can get that on their feed now, and were disappointed when I said that Instagram hand picked who was going to test this new endeavor before releasing it to the masses.
If you are an ecommerce or retail site I suggest that you give this article a read just to see how the future of ecommerce is about to change. If you are a consumer get that credit card ready because all that cool stuff you see Instagram influencers post is about to be at your fingertips.