The question that I get asked the most often is, "Should I be concentrating my marketing efforts on Instagram or Facebook?"
Which I volley back to you as a business, do you know exactly who your target market is? Second what is the median age of your target market? Once you have the answer to both of these questions, then you can decide which platform is better to focus on.
The truth is one isn't better than the other, it only depends on who exactly you are targeting.
We all remember the good old days of Facebook when you didn't have to pay more than $5 to get in front of your target market. When you just had to run a relatively generic Facebook ad and it flooded your page with Likes, comments and customers. Well, we all know that now you have to pay to play, you have to narrow down who sees you almost as if you had the ideals customers DNA profile to get in front of the the people that you were trying to reach.
I get it that's why businesses jumped the Facebook ship and moved to Instagram, because Instagram is how Facebook used to be, except things over there are changing as well and eventually you will need to start paying to play there as well. Let's face it Facebook owns both platforms.
There isn't a simple one stop shop answer if you should be on Instagram or Facebook. The method to the madness is this, you have to know exactly who, you are targeting, their age, their income, what they think is cool, are they more visual or do they prefer to read? Once this is established then it's as if it's written in the stars which platform you should be focusing your marketing energies on. You do however have my personal permission to just start with one. Sign up to get the same user name across the platforms but focus on one.
If you were to Google any of the above listed social media platform’s demographics, you will see up-to-date information on who is using each platform, including their age, gender, average annual income, and even their education level. Obviously with that sort of information you could begin to narrow down the options and choose the platform that you think will work best for you.
If this all this research and statistic reading sounds confusing to you then let's set up a free 30 minute consultation to discuss if you need Facebook or Instagram marketing efforts.