How To Effectively Pay To Play On Facebook


The other day listened to a podcast that said that the 2020 presidential candidates were spending on average $75 on a Facebook ad to get 1 $1 donation. All of this information leads my brain astray with googling thoughts. 

Since all I’ve been obnoxiously reading and seeing these days are complaints about “how you have to pay to play”. I would fill you in on some data.  

I began by researching what the average cost per click was for a Facebook ad these days. 

The following Cost Per Click data is via Sprout Social:

Apparel: $0.45

B2B: $2.52

Customer Services: $3.08

Real Estate: $1.81

Retail: $0.70

Travel & Hospitality: $0.63

Remember the cost per click is to get someone to click on your ad and get to where you are sending them. There are other objectives that you can set up on your ad, such as getting Likes or having them complete an action ie, downloading and installing an app. 

I want you to keep in mind; however, also that the time of year that you are running an ad is incredibly important. For example, if you are a retail business and are planning out your Q4 advertising campaigns realize that your costs will be higher because you are going to be competing with so many other ads, and your ad is going to get lost. 

It was difficult for me to understand while I was listening to this podcast how candidates had to spend $75 to get one $1 donation, but then it’s the time of year. We are still over a year away from the election, and the masses aren’t fully paying attention yet. By this time next year, if the metrics and studies are correct, a $75 ad should be getting them more than one $1 donation.

If you are in need or wondering if your business needs a digital marketing strategy, know that it does.

For more information on how to effectively run a Facebook ad read THIS.