It's April, which means we are only a few weeks away from May, which historically is just as busy as the month of December. I'm not sure where I ever heard that, but when I did, something in my brain clicked, and it all made sense. Yes, the month of May always has just as many, if not more, events than the month of December.
May is also the kickoff to the summer months and all of the events that make summer well. There needs to be enough notice to gain awareness and attendance for weekend festivals, vintage shows, outdoor concerts, whatever it is.
In my opinion, nothing is worse than finding out about an event on social media after the event has happened.
As of this writing (April 2025), the social media algorithms are set to 72 hours. However, for this blog's sake, I will focus specifically on the Instagram algorithm.
This means that people who interact with your posts regularly will see them. These are the 5-7 people who regularly like your posts and stories. Then, for the next 70 hours, your content slowly trickles down to the people who are a part of your community but are not interacting with your content regularly. Typically, they do not see your posts up to 72 hours after you post them.
Because of this, it is extremely important NOT to include words like "tomorrow" or "this weekend" in your posts because, well, people might see them after "tomorrow" or "this weekend." Instead, it is important to write out the specifics, like the exact date of the event.
It's also extremely important to give enough notice. Typically, I advise people to begin talking about the event as soon as they have the specifics set for it—even if that's months in advance. But if this can't be the case, the minimum time to begin marketing and posting about an event is three weeks before. People are busier than ever these days and making plans further and further out.
So, more notice is always better than no notice, especially when it comes to social media and the amount of content posted daily.
One month to three weeks is the minimum time to begin creating Facebook events and Meetups and posting them on whatever social platforms you are on.
Typically, publications need at least four weeks' notice before an event to add it to their calendar and publication, but some might even need longer than that. So it's always good to check with whatever publication you want to add your event to about their timelines and deadlines so you can get the word out in their communities.
For more specifics on marketing your events on social media, I wrote a guide for you to DOWNLOAD.