Work Life Balance

The Power of Location Tags

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I am fresh off of Social Media Week Austin, and my head is full of ideas and information to pass along to you friends.  I have so many things to share with all of you in the next few weeks. However today I wanted to talk about how vital adding a location to your Instagram post is and how it will help you in the algorithm because we all want help in the algorithm right?

Let's begin with the way people search for information which is as follows:

1. Google

2. YouTube

3. Social Media

When I booked my travel to Austin for social media week, I decided to experiment for the sake of content and education. All of the things that I was going to do with my downtime in Austin was going to be determined by posts I had seen or were sent to me solely on Instagram.  I set up the  Austin Collection, and anytime I searched and found photos of things I wanted to eat, drink or experience I saved it to the group. 

The thing is by now we know that the Instagram Algorithm LOVES it when you are engaged and social in posts. Saving posts and sending posts to other people tells the algorithm that actual photo is interesting, and when said photo starts to get a bunch of saves and sends the algorithm starts boosting that post and account up to potentially appear on the elusive EXPLORE page. 

There are plenty of reasons why photos get saved and sent because they are beautiful, the caption speaks to the person reading it, or you know some other petty reason. What will help you so much if you have a stunning image along with a caption that speaks to someone is if you correctly tag the photo. People are now typing into the search bar the locations of places they are traveling to for ideas of things to do when they get there. Haven't you noticed when you'd been out and about that location with high numbers of social media posts attached to them are usually very busy? Location tagging is yet another form of word of mouth advertising.

As a business account, we naturally want as many eyes to find out photos that can, and we should be using every resource available to us to achieve this goal. Case and point location tagging your posts when you are out and about.  When I am about to try out a new place I tend to go straight to social media and check the geotag and any hashtags that revolve around an area I am about to visit. I love doing this for two reasons:

1. When I have saved a post and the geotag has the address that automatically opens up in my maps and allows me to navigate to it.

2. I am nosy, and I want to know what it looks like, how others perceive the place, I want to know if the area cares about how others are "advertising" for them and how they are "advertising" themselves.  By doing this, I have had my fair share of experiences of walking into a beautiful restaurant or shop and not having the most fantastic food, or experience that 100's of foodies or influencers posts said was terrific. 

 

While I was searching the Austin geotag this renovated airstream came up along with the person talking about how this was one of the most exceptional Air BNB experiences they had. I noticed that the airstream had its hashtag, so I began looking at all of the posts attached to it, and after reading a few more posts I moved over to Air BNB to see if it was available. If you are someplace that you think is amazing or you just took a really dope photo, make sure that you geotag and tag the place in the post. Your audience wants to know what you like, and you never know who is researching, saving and sharing posts for a trip or searching of ideas for new things to do in their town. 

4 Things Every Boss Should Be Doing Before 8am

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Survey: Who here sets their alarm for 30 minutes before they absolutely need to get out of bed then proceeds to hit snooze at least 3 times? Not going to lie, I used to be guilty of this exact move.  Then one day I just realized that I can either continue to lay in this comfy cozy bed and dream about how I want my life to turn out or I can get up, put some pants on, do the work and make my dream life happen. Obviously I chose the later. Everyday I wake up around 5:30am yes even on "weekends" and I do the same routine to get my brain ready to make shit happen. Here's what I do.

Drink Water

First thing I get out of bed and drink a huge glass of water, because after being asleep your body and most importantly your brain is thirsty. Your brain requires water to function and to make shit happen properly, you may think coffee first but nope water first then coffee.

Mediate

 I mean seriously if this is something big time businesswomen like Oprah swears by I'm going to try and do it.  Also, not going to lie, meditating takes work y'all. Quieting your brain first thing in the morning when you are thinking of all the things you need to accomplish that day is tough.  Here's the thing though mediation is like the anti aging regime for the brain. It helps curb mind-wandering, is an effective anti-depressant and anti-anxiety treatment, increases focus and more. When it comes to meditation, anything helps, whether it's only five minutes or as long as an hour. I'm still training myself to do this and I'm only up to 15 minutes, I'm working my way to 30 minutes. 

Eat Breakfast

My nutritionist wants me to eat 30 grams of protein 30 minutes within waking, and here's why.  While you sleep, your body is doing a ton of maintenance, and part of that means it dips into your fat stores. When you give your body sugar in the morning, it’ll burn the sugar. Eating protein right away after waking  has been shown to increase energy levels throughout the day, reduce snacking and even improve short-term memory.

Make a list

I'm a big calendar blocker, meaning that I block out sets of times for certain tasks but also while  eating my breakfast and scrolling my feeds I brain dump all the things that have come into my mind. This is an awful way to make a list for the day, so I take my brain dump and narrow it down to things that need or can  be achieved that day. 

Then I drink the coffee, fire up my computer and begin kicking ass for the day.