Media Kit. Two words that create a big punch.
What is a media kit you might ask? Well it's a multi-page document that businesses use to promote themselves and sell their services to potential clients.
Who uses a media kit? Traditionally media kits have been used for magazine publication, but they've evolved into something that is beneficial for everyone to bloggers, photographers, writers, designers and other small businesses in between. Basically this document is a resume for your business, a way of describing who you are when you are unable to meet in person.
Do you offer services or advertising in your business model? Then you for sure are in need of a media kit. The media kit is a great tool because it essentially gives potential clients all of the information they could possibly need in one easy to navigate document while often cutting correspondence time in half because it’s already answered most of their questions.
Media kits can be formatted to market nearly any business. Whether you’re a blogger, writer, photographer or designer, a media kit is simply a way to explain what you offer in a streamlined, informative document. The easier you can make it for your clients to understand what you’re offering and how to book you, the more successful your business has the potential to be.
Below are the Six Things that MUST be included in your media kit.
I'm not going to lie this is a very time consuming document to create but I promise you that it will be the most important document in your arsenal.