Quick question: What do the Louvre and your 2023 "I'll update this later" marketing plan have in common?
Both involve things we meant to get back to.
So here's a story to make you feel better about whatever's sitting in your drafts folder...
The Louvre—yes, that Louvre, home to the Mona Lisa and priceless treasures—just had crown jewels stolen. And their IT password?
Louvre- allegedly
I imagine some IT tech during a frantic software update thinking, "I'll just set this quick and come back to change it tomorrow." Then tomorrow became next week. Next week became next month. And well... you know how the story ends.
Crown jewels: stolen.
Headlines: everywhere.
IT department: not having a good time.
But here's the thing—we ALL do this.
Maybe not with museum-level security, but with our digital marketing? Oh, we absolutely do.
Your version of "Louvre" might be:
That "Coming Soon!" placeholder page from 2023
The broken link in your email signature nobody's clicked in months
Google Business hours that still say "Closed for COVID precautions"
The About page bio mentioning an award from 2019
Social bios with dead links to that webinar you ran once
That one form that sends inquiries into the void
Here's what we know about temporary solutions: They become permanent problems when we're not looking.
We all get distracted!
The difference is, when the Louvre gets robbed, it makes international news. When your potential client lands on outdated info? They just... leave quietly.
No headlines. No second chances.
So this weekend, set aside some time to do your own "password audit":
Take 30 minutes and look for your digital "I'll fix it later" moments. The placeholder copy. The outdated links. The thing that's fine but not right.
Because unlike pulling off a museum heist, fixing these things doesn't require Ocean's Eleven-level planning. Just a little focused attention and the self-awareness to admit: "Yeah, I've been meaning to update that."
Enjoy this throwback photo to me at the Art Institute.
