content calendar

E-commerce Brick & Mortar Holiday Social Media Strategy Sessions

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Wanna kickass this in your social media marketing this upcoming holiday season? Well, it is that time of year when I open up social media strategy sessions so you can have a kickass holiday season. I understand it is June, and you have plenty of other things on your mind like all the summer things. Nevertheless, you need to start your marketing efforts as early as September 1 to kickass this upcoming holiday season.

I know what you are thinking; I can hardly rock my regular time social media marketing campaign, do you think I can change it for the holiday season? Yes, and absolutely yes, I know that you can change your social media mindset for the holiday season because the holiday season is approximately six weeks where people actually want to be sold to. It is approximately six weeks where people are going to be spending money. Six weeks where those people that have no idea of what to get for so and so on their lists are looking to any place for inspiration. Why shouldn’t they be looking at your social media feed for their much-needed inspiration?

This program is written with both the e-commerce seller and the brick and mortar store owner in mind because both businesses have the same common denominator; to make some damn money from doing what they love. We are going to talk about your holiday marketing efforts on the big three: Instagram, Facebook and Pinterest. Typically, I meet in July or August with clients for tropical cocktails and to talk about all things holiday marketing. It is fun and productive at the same time. Strategy Sessions are two hours long and can be split up between two different meetings. Sessions can be virtual or in person. However, if it is virtual, you will have to provide your own tropical cocktail.

One on one social media support from me for the entire holiday season, roughly November 1st- January 2nd is included in your kickass social media strategy. You see, this means I am that girl in your corner, cheering you on and available for any social media question that might arise. I will be one email or phone call away. We will begin our efforts with the two-hour strategy planning and implementation meeting in July or August, and your strategy will be ready to launch on September 1st. You will receive the Kickass Holiday Social Media workbook which is full of tips and tricks for each specific platform along with a place to write your goals. Other benefits you will get include a personalized listing of industry-specific hashtags, a personalized calendar of your business’ holiday events, promotions and time frame of when exactly your postings will achieve the best reach and start turning those likes into dollars. The Kickass Social Media Strategy will focus on content for your business’ Instagram, Facebook and Pinterest accounts. Therefore, these accounts must be set up and in working order prior to our first strategy meeting.

The early bird rate is $450 for this entire package if you book it before June 20th. After June 20th, the price will increase to $575.

For specific questions, please do not hesitate to reach out to me. I know you want your business to kickass this holiday season, and that is exactly what I want to help you achieve!

Let's Go On A Social Media Adventure

Hello 2017. A new year with 12 new chapters, 365 blank pages and endless amounts of business social media adventure opportunity awaits.

If you are a business owner and made a goal to have a bigger or more consistent social media presence this year my one big question for you is, "Have you filled out your monthly content calendar yet?" If you are going at this whole social media promoting thing alone as well as running your business then you definitely need a social media content calendar. 

Content marketing is the only kind of marketing that is left. People stream and dvr shows from network tv and watch original Netflix and Amazon series.  Commercials are now obsolete, you will get lucky with a product placement deal in a show.  For the rest of us all that is left is content marketing on Instagram, Facebook, Periscope and Youtube.  You need to start planning your posts. Sounds easy right? Sounds like you can just sit in a coffeeshop for an hour over a latte and crank out a months worth of content, well you can start there.

Content creation and organization is the biggest and most time consuming part of my job. You would think that it would be easy to come up with blog and newsletter topics, Facebook posts, and eye catching Instagram posts, but the fact is people run out of ideas. We are human and ain't nobody that's  trying to build a business and strong social media presence got time to run out of ideas. 

The most valuable thing you can do for yourself and your bottom line is have an up to date content calendar. It helps plan, organize and schedule every single piece of content you publish online.

It’s the place where all of your social media posts,  blogs,  newsletters,  videos, podcasts and  graphics strategically come together to grow your business. Content marketing takes up so much time and if you're not squeezing your content for all you've got then you are missing out on traffic, post engagement, leads and money. 

Overwhelmed, my apologies, but start small. Plan out a week at a time. Every Sunday morning I sit in a coffee shop and look over the weeks plan for both mine and clients feeds for the week and tweak as necessary when things pop up in real time. 

Need more advice or want a personalized quote on your content management, let's chat.