social media strategy

In Your Business: Money Is A Renewable Resource; Time Is Not

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Money is a renewable resource; time is not.

Read that again.

The chances are that your business is not styling and taking 100 product photos to get just the right one. Your actual business is not researching and writing blog posts. Your business is not writing captivating scroll stopping Instagram and SEO rich Pinterest captions. Your business IS something else.

Your business is a physical product, or it’s a service that you offer and provide to other businesses. Your business and passion is most likely NOT creating the marketing content to bring awareness to your target market about YOUR business.

In the monthly 20-minute speed marketing sessions, the top three frustrations that I hear from other business owners are:

  1. I loathe social media. I don’t know what photo to post, what to write or have the time to do it.

  2. I don’t know what platform I should be concentrating the limited amount of marketing time I block out to reach my target.

  3. I feel like no one is even engaging or paying attention when I post, so I just don’t post.

After we discuss these issues and we chat about the services that Maven & Muse provides it always comes down to money and not time. The phrase, “I wish I could afford to hire you.” gets thrown out a lot.

We are all good at something, that’s why we have a business. The skills that we lack we need to learn to hire out. We are a society of multi-taskers, because multi-tasking gives us a sense of purpose. We feel empowered because we are capable of doing ALL of the things, except we are not doing all of the things well. If we flip our focus to investing our time on the one thing that we do well and hire out the rest the money will renew itself and our business will grow.

I personally suck at keeping up my books, and I hate doing it every month. So I have hired out these services. It’s totally a pain in the ass to pay for something that I am fully capable of inputing into my Quickbooks but I know that I would rather do anything else then keep them up. The couple hours that I would spend doing this each month has freed up the time for me to personally write content and market my own services which has in turn brought in the money to pay for the bookkeeper.

I encourage you to actually sit down and think about how much time you are actually putting into feeling frustrated by creating your own businesses digital marketing content. I will put money on the fact that it is the same amount of hours that a content creator would charge you for.

Money is a renewable resource; time is not.

How To Make Your Instagram Accessible For Visually Impaired Community

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You’re posting on Instagram all of the time as part of your business marking plan and I know that you have seen the “ALT  text” when you are loading a photo. You’ve probably blown right past it when you are posting because why would you even bother, as far as you know Instagram does not offer SEO so what’s the point?

Instagram introduced the ability to add ALT text to photos in an effort to make the platform more accessible. Users can add their own custom ALT text that can be read by screen readers to assist those with visual impairments.

Right now, you’re thinking, “This is awesome, how do we use this feature professionally and assist those with visual impairments? “

The ALT text is NOT meant to be a  “copy and paste” of your Instagram caption. Instead, the ALT text should be used to describe exactly what is in your photo.

Think about it, Instagram is a VISUAL platform, and we certainly are not describing the photo in our caption. We are instead,  writing our marketing copy, sharing a quote or a story. The caption is the part screen readers are able to assist the users with, however, the user is missing out on the visual that accompanies it if you are not writing your own  ALT text.

Instagram wants everyone in the community to be able to interact with each other, including those with visual impairments. Keep this in mind, if you are not adding your own ALT text, know that Instagram will automatically generate  ALT text to your photo using their own technology. Their image recognition technology will scan your photo and write an ALT text for you. I encourage you to begin getting in the habit of writing your own ALT text before you post because the Instagram generated text is pretty generic.


The ALT text is your way of giving the user a full Instagram experience by understanding the complete context of both the photo and the caption. As a business owner,  you are now making your content, your product and yourself accessible to more people in the community. How awesome is that?!

An item to note: It is strongly recommended that ALT text be 125 characters or less to ensure compatibility for popular screen readers. The character limit for the ALT text on Instagram is 100 characters.

While researching and at the time of this publishing I did not find any solid evidence one way or the other that by also using the ALT text could mean that there is some sort of SEO associated with it on Instagram just yet. However, I have to believe that this is in the works if it does not already exist on at least a BETA level.  ALT text on images when using it on your website we know helps your SEO ranking on Google, which has me thinking that perhaps something like this is coming or again already exists to some level on Instagram.

How To Add ALT Text To A New Post:

  1. Upload your image as usual.

  2. On the Instagram caption page, press “Advanced settings”:

  3. Click “Write ALT text”: On Instagram you can write a maximum of 100 characters to describe what is in your photo.

  4. Write your ALT text and press “Done”


How To Add ALT Text To Your Old Photos:

You are able to and I encourage you to take the time to do so.

1. Select the photo you want to add ALT text to:

2. Click on the 3 dots “…” in the upper right-hand corner:

3. Choose “Edit”:

4. Press “Add ALT text”:

5. Write your ALT text:

6. Click “DONE”

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Tips on how to write ALT text from Perkins School for the Blind:

  1. Describe the image as specifically as you can.

  2. “Imagine someone is sitting next to you as you scroll through Instagram and they point at a photo and ask what it is. Chances are, you’ll give them a one or two sentence description that is perfect for writing as alt text” ( Perkins School for the Blind).

  3. Is there an important text on your photo (like signage or quote)? Write out the text.

  4. Keep your ALT text (relatively) short, 100 character limit on Instagram and 125 character limit on popular screen readers.

  5. Write who is on the picture (especially if you have a personal account). For example: “Jade sitting on her computer with a latte next to her.”

  6. Colors: “Don’t be afraid to share what colors are in a photo, if the color is important. A photo can be described as being in black-and-white, having warm or cool colors, or being tinted a certain color. Someone wearing clothes that are the main focus of the photo can write that they are wearing “dark denim Levi’s with a white t-shirt, Adidas sneakers with green earrings.”


What The Actual Eff Is A Target Market And How Do You Find Yours?

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When I have a virtual or in-person consultation about someone’s digital marketing needs, one of the first questions that I ask that potential client is, “Who is your target?”

A lot of the times the answer is, “ Well everyone and anyone that would want this yadda yadda product. “

Doh!

The internet is a big place Y'all and I’m sorry but not everyone and anyone is your target. Those are just the cold hard facts.

I know what you’re thinking right now, “Well Jade, what the actual eff is a Target Market and how do I figure out who my market actually is?”

The dictionary definition of Target Market is as follows "A particular group of consumers at which a product or service is aimed."

What a generic and simple thing right? It must just involve figuring out some simple demographics about the people I want to consume this product or use this service.

A target market is so much more than some simple demographics of 22-36-year-olds, dual income, no kids, in the city where you’re located. You need to actually figure out, what these people like to do, where are they hanging out, do they read or listen to podcasts, what makes them tick? Answering each of these questions plus a few more will help you create actual depth to the group of people you are trying to reach.

Once you’ve identified this group of people you can begin to talk to them through your posting and engaging by using the language they are actually using. You can begin paying attention to the trends that they are following and portray your content in a way that appeals to them and causes them to stop their scroll and read what you are actually talking about under your photo. Taking the time to research how your target moves, thinks and speaks through the world is going to help you sell more and sell it faster.

Identifying your target will also help when you are ready to outsource to someone like me by being able to tell me who we are talking too because I don’t want to cost you more money by talking to the people that we aren’t even targeting.

My homegirl Courtney of Creative Homeroom is a Jedi master of identifying your target market. This post of hers about the difference between Target Market and Ideal Client is a very quick and insightful read. Courtney and I are teaming up and teaching a three-part series of webinars on this actual topic and how to build your digital marketing strategy to reach them. The class is launching at the end of February. Please make sure that you are subscribed to the Maven Movement emails to be the first to know about the launch date and a discount!

E-commerce Brick & Mortar Holiday Social Media Strategy Sessions

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Wanna kickass this in your social media marketing this upcoming holiday season? Well, it is that time of year when I open up social media strategy sessions so you can have a kickass holiday season. I understand it is June, and you have plenty of other things on your mind like all the summer things. Nevertheless, you need to start your marketing efforts as early as September 1 to kickass this upcoming holiday season.

I know what you are thinking; I can hardly rock my regular time social media marketing campaign, do you think I can change it for the holiday season? Yes, and absolutely yes, I know that you can change your social media mindset for the holiday season because the holiday season is approximately six weeks where people actually want to be sold to. It is approximately six weeks where people are going to be spending money. Six weeks where those people that have no idea of what to get for so and so on their lists are looking to any place for inspiration. Why shouldn’t they be looking at your social media feed for their much-needed inspiration?

This program is written with both the e-commerce seller and the brick and mortar store owner in mind because both businesses have the same common denominator; to make some damn money from doing what they love. We are going to talk about your holiday marketing efforts on the big three: Instagram, Facebook and Pinterest. Typically, I meet in July or August with clients for tropical cocktails and to talk about all things holiday marketing. It is fun and productive at the same time. Strategy Sessions are two hours long and can be split up between two different meetings. Sessions can be virtual or in person. However, if it is virtual, you will have to provide your own tropical cocktail.

One on one social media support from me for the entire holiday season, roughly November 1st- January 2nd is included in your kickass social media strategy. You see, this means I am that girl in your corner, cheering you on and available for any social media question that might arise. I will be one email or phone call away. We will begin our efforts with the two-hour strategy planning and implementation meeting in July or August, and your strategy will be ready to launch on September 1st. You will receive the Kickass Holiday Social Media workbook which is full of tips and tricks for each specific platform along with a place to write your goals. Other benefits you will get include a personalized listing of industry-specific hashtags, a personalized calendar of your business’ holiday events, promotions and time frame of when exactly your postings will achieve the best reach and start turning those likes into dollars. The Kickass Social Media Strategy will focus on content for your business’ Instagram, Facebook and Pinterest accounts. Therefore, these accounts must be set up and in working order prior to our first strategy meeting.

The early bird rate is $450 for this entire package if you book it before June 20th. After June 20th, the price will increase to $575.

For specific questions, please do not hesitate to reach out to me. I know you want your business to kickass this holiday season, and that is exactly what I want to help you achieve!