email marketing

Spring Cleaning Your Content: When To Recycle Vs. When To Create

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The spring equinox has happened which means that it’s time for all of the spring cleaning to happen. Spring cleaning your house, your car and even your social media feed. Today we’ll talk about reducing your time spent creating new content by reusing and recycling what you already have working for you.

The old Earth Day saying goes “Reduce Reuse Recycle” and spring is the perfect time to put this plan into motion for the content on your social media feeds so you can enjoy the incredible weather that I know you’re itching to get out from behind your computer to go and enjoy.

REDUCE the time that you spend creating content, meaning glance back through your feed to see what posts performed well and REUSE them. Decide what people liked, the message or the photo and reuse that. People are afraid to reuse content which I don’t completely understand, especially if that content is at least 100 days old. I’ll be the first one to tell you that most of your ideal clients are not going to remember if they saw that same photo on your feed previously.

If the post has a message that you want to bring back to your target copy and paste the caption and add a different photo. Remember that the marketing buzz is people need to hear or read something SEVEN different times before they will act on it.

When you are RECYCLING content just be conscious of changing up something about it up. I’m sure that you have learned or experienced something in the time since it originally posted to update the caption and always update the hashtags. No need to have the exact same photo attached to the exact same hashtags.

There is an excellent app that I use to “regram” because I am all about reducing time. What I enjoy about this app is you don’t get that icky looking transparent gray box with the original posters screen name on it. However, with that being said if you are EVER reposting someone else's content make sure to credit the original poster in the caption with “Regram: @Insert_User_Name”.

Spring is also an excellent time to create new content. The spring light is way better than that harsh winter light and I don’t know about you but my creativity feels more inspired with the sunshine. It’s probably all of the vitamin D. Block off time to style and create new product photos, or grab a coffee, get outside and walk around a different neighborhood with your phone or camera and take photos of things that are relevant to your brand that you can use later on in your marketing efforts down the road.

To wrap, reduce your valuable time by reusing and recycling previous well-performing content especially the messages that you want to stick in your ideal client/customers brain. They need to hear/read these messages seven times before they will act.

The Social Media Apocalypse What's Your Digital Marketing Back Up Plan

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The social media apocalypse of Facebook and Instagram being down is happening. It’s March 13, 2019, Mercury in retrograde and we’ve been experiencing the biggest meltdown in social media history.

Since 8am PST people around the globe have been unable to get into both Facebook and Instagram. At the coffee shop today the world seemed a bit quieter, people are having these things called conversations with each other instead of being preoccupied with snapping a quick picture of their latte to put on their Instagram story. (Ahem I am guilty of this as well, sometimes.) I don’t know if this is because we are all secretly freaking out just a little bit.

I will say that I have enjoyed the silence of only having to focus on other digital marketing platforms for my clients that do not include a member of the “Facebook Family” for one day.

The real question we should be asking is, “ Will Facebook and Instagram be back tomorrow?” Honestly, that could happen. We could wake up tomorrow with the same messages on our pages, or they could be erased forever. As of this posting Facebook, reps are saying, “Facebook is down for required maintenance. We will be back soon.” Historically when huge expansive platforms such as Facebook and Youtube have done an update it’s only been 1-3 hours, as of this writing we are going into hour number 12.

If this outage has taught us anything it should be to not put all of your eggs in one basket. I’ve been saying it in talks and to clients since the first Zuckerberg Senate hearings, start thinking about your digital marketing backup plan.

If these platforms do not exist tomorrow, do you have access to your customers? Do you know your customer's email addresses and how to get in touch with them? The only real channels that are guaranteed for you to directly communicate with your customers or clients are your blogs and your email campaigns. I know these are such a pain in the ass to do. These digital marketing campaigns actually take a bit of time, I get that. You can’t post a pretty picture and write an emotionally touching caption to get your message out there. But you should start considering a plan B.

There are other great platforms to build a presence on as well Youtube and Pinterest are two that if you are not already tinkering around on you should at least begin investigating.

Lately, I’ve been pushing current clients toward my Pinterest management package because it is a powerful search engine that as of right now I don’t see going anywhere but up. The power of brand awareness that Pinterest offers is incredible if you know how to use it. Start here, you already have amazing photo content of your products which is half the battle, because you have been posting those awesome images to Instagram. Just start posting them with a good description to Pinterest as well.

Consider blogging as well, if you are a service based business or a product based business you have things to say, things that your target market IS searching for.

I am really thinking positive that the “Facebook Family” figures it out and that we are back in action soon but then again if they don’t we’ll figure it out. We are in this together.