content creation

Five Ways To Successfully Instagram Story For Your Business

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During one of my latest speed marketing sessions, we were chatting about Instagram Story Highlights and how some stuff is better left off of them. If you’ve met with me or heard me talk you already know that your Instagram Highlight buttons should be where you put work that you would want on a portfolio or that you want to live permanently in your feed.  

You’ve also heard me say that your Instagram Stories should also showcase a more personal version of your business, highlighting the person and people involved in doing the business. The stories should give a behind the scenes of the person that is engaged in the business for 24 hours.  

Stories could include slides of your dog, cat, kiddos, camping trip, etc. However, these slides should not necessarily make a permanent home on your highlight reel if they do not have anything to do with what your actual business is. The more candid stories that relate to your business should live in your highlight reel if you love them and fit into the themes of one of your bubbles.

I’ve flipped my way of storying and started thinking of Instagram stories as “trailers” to grab the attention of the viewers to click your name and check out your entire feed. Since I started experimenting with this method on my feed, and a few clients, feed their stories, views, and profile visits have skyrocketed. It’s insane, stories that used to get 20 pictures or so have quadrupled! I’ve been testing this on my feed for 30 days, and while my likes and engagement are down, my website, clicks have quadrupled as well.  

A few simple ways to create a “trailer” for your feed:

  1. Make use of the quiz, survey, and question stickers.

  • Erase the “Ask Me A Question” statement on the question sticker and ask your audience a question you want their answer to. 

  • The survey sticker is a great way to do a market research of your target. A few times, I did a survey asking if people would prefer speed marketing during happy hour and the response was overwhelming that they did. Therefore, I’m going to try a few sessions during the happy hour. 

  • The quiz sticker is a cool interactive sticker to see who in your audience is paying attention to what you are putting out there and an excellent way for your audience to get to know you better and for you to be more personable. 

2. Don’t always be trying to sell and talk about your business. Show what your life looks like, messy desk, no makeup and all. You also want to show who people are going to get in real life when they sign up to meet with you.

3. Make sure that your highlight bubbles are categorized including services that you offer, reviews, and any other page that is also on your website. 

4. If you are selling products and have them in your feed, shoot those posts also to your stories. 

5. Try to keep up to 4- 6 slides on your story in a 24-hour time frame. Any more than that and people are going to swipe away from your account. This is extremely important if you are doing a video story. Please be conscious that you are saying everything you want and getting to the point in ONE story slide. If your video goes for multiple slides, you’re going to get swept next. Longer video can most definitely live on your IGTV channel. 

The story neighborhood seems to be the hip place to hang out these days. If you are not storying, consider giving it a try, and if you need help with ideas sign up for one of the Speed Marketing Sessions.