target market

Why Your Business Needs a Digital Marketing Strategy


This week the lovely Jamie Teasdale of Propel Business Works  is sharing why having a digital marketing strategy is extremely important to really reach your target market and put more money in your bank account. Jamie’s expertise is creating digital marketing strategies and plans for businesses. This post has some seriously great information! Be sure to follow Jamie on social media using the links at the bottom of the post!

Portland_socialmediamanager.png

Social media and blogs aren’t just for personal connection any more. Online communication is where the masses are. It’s where people are spending their time. That’s why your business needs a digital marketing strategy. According to the 2015 census 78% of U.S. households have a desktop or laptop computer, and over 74% have a mobile device. That’s an incredible statistic and it makes sense knowing how quickly we have adopted online communities as our new normal place to connect, interact, and find services and products we need.


It also means your audience, your clientele, your target market is there. Whether they are searching for an answer, clicking through ads that caught their attention, visiting an application to catch-up on relationships, shopping for something, leaving a review, or a plethora of other reasons, I guarantee your customer is online. It might be via a mobile, tablet or desktop device, but they ARE congregating with the masses – and they’re coming in hourly droves, sometimes even more frequently.

So, marketing to them where they are makes sense, right? That’s where digital marketing comes in. Digital marketing is different from physical marketing like print materials, signs, brochures, handouts, flyers and other pieces of collateral you have designed and printed. Digital marketing is virtual. It is marketing via communication to your target customer digitally where they are showing up online.

Having A Strategy Is Vital

Marketing in general can’t be done with a half-baked strategy or it will fall short or even fail completely. Spending money and time on marketing materials or support without first knowing who you’re talking to, what they need to hear, how often they should hear it, and how it should be presented is just a waste of valuable resources. (Tweet This)

Do you realize there are different demographics on different online sites? The people who show up on Facebook aren’t necessarily on Twitter or Snapchat. There is a specific and substantial reason for certain businesses to have a presence on Pinterest or on Instagram. Is your business one of them?


What A Strategy Should Include

A solid, researched, and customized-to-your-business digital marketing plan will tell you who you should be targeting and where you should be showing up in order to reach them. 

It will map out the types of emails you should be sending and how often, not to mention what posts you should be sharing, whether on your blog or on a social platform or directory. 

A unique plan will outline the best frequencies for communicating and will lay out your company’s style of communication so you and your team have a reference point every time something is sent out across the wifi waves.

Your plan should be easy to trust and should get your marketing ball rolling in the right direction so you begin increasing awareness, fans, and sales. But be sure to keep your eye on analytics, too. Monitoring what is working and what isn’t will propel your communication to improve.

Where To Start

I always tell clients to just start. All the research and planning can be an activity you pursue during your business planning sessions, or monthly strategy meetings. It isn’t rocket science and tools are available to us nowadays that were never more accessible or affordable.

If you already know who you are and where you need to be, start with one social site. Learn it. Become consistent on it. If you can blog, even once a month, that activity will fuel your social communication and get your creative juices flowing. How to layer on one marketing approach after another will depend on your business and industry, but don’t feel like you need to jump on all platforms or tackle all of the communication opportunities available to you all at once.

When you find yourself too busy with orders or doing the thing you do that you can’t handle all the planning and management that goes along with a digital marketing strategy, we’re here, ready, and eager to help. After all, this is OUR juice. It’s what we love to do and we happen to do it well!

Cheers to a strategic future ahead!

Jamie Teasdale

Propel Businessworks


Jamie’s professional experiences have instilled exceptional customer service and high standards into everything she does. A music and art enthusiast and animal lover, she has been a marketing junkie since before she can remember. For 10 years her passion for developing and energizing the visions of small business owners was ignited and she hasn’t looked back since.

Jamie’s professional experiences have instilled exceptional customer service and high standards into everything she does. A music and art enthusiast and animal lover, she has been a marketing junkie since before she can remember. For 10 years her passion for developing and energizing the visions of small business owners was ignited and she hasn’t looked back since.

What The Actual Eff Is A Target Market And How Do You Find Yours?

Whatisatargetmarket

When I have a virtual or in-person consultation about someone’s digital marketing needs, one of the first questions that I ask that potential client is, “Who is your target?”

A lot of the times the answer is, “ Well everyone and anyone that would want this yadda yadda product. “

Doh!

The internet is a big place Y'all and I’m sorry but not everyone and anyone is your target. Those are just the cold hard facts.

I know what you’re thinking right now, “Well Jade, what the actual eff is a Target Market and how do I figure out who my market actually is?”

The dictionary definition of Target Market is as follows "A particular group of consumers at which a product or service is aimed."

What a generic and simple thing right? It must just involve figuring out some simple demographics about the people I want to consume this product or use this service.

A target market is so much more than some simple demographics of 22-36-year-olds, dual income, no kids, in the city where you’re located. You need to actually figure out, what these people like to do, where are they hanging out, do they read or listen to podcasts, what makes them tick? Answering each of these questions plus a few more will help you create actual depth to the group of people you are trying to reach.

Once you’ve identified this group of people you can begin to talk to them through your posting and engaging by using the language they are actually using. You can begin paying attention to the trends that they are following and portray your content in a way that appeals to them and causes them to stop their scroll and read what you are actually talking about under your photo. Taking the time to research how your target moves, thinks and speaks through the world is going to help you sell more and sell it faster.

Identifying your target will also help when you are ready to outsource to someone like me by being able to tell me who we are talking too because I don’t want to cost you more money by talking to the people that we aren’t even targeting.

My homegirl Courtney of Creative Homeroom is a Jedi master of identifying your target market. This post of hers about the difference between Target Market and Ideal Client is a very quick and insightful read. Courtney and I are teaming up and teaching a three-part series of webinars on this actual topic and how to build your digital marketing strategy to reach them. The class is launching at the end of February. Please make sure that you are subscribed to the Maven Movement emails to be the first to know about the launch date and a discount!