Social Changed Forever When We All We Invested In Each Other's Sourdough Starters

When I first meet with a new client or start a presentation, I always ask what the goal of their social media marketing is.

And one of the top three answers is always: "More engagement!!!!"

To which I counter question- but are you engaging with others' content?

They avoid looking at me. 🙃

For a while now I keep seeing people complaining that you can't build a community on social media and I disagree.

Building a community is possible, but you also need to be contributing to that community in a non-sales way.

Hear me out- I want you to think back to the wild times of 2020. The days when we didn’t know what exactly was going on with the world. The days where we were inside of our homes and the only connection we had outside of our covid bubble was the people we were connected to on social media. 

And what we were doing on social media was sharing updates about the sourdough starters we were starting or we were sharing about the plants we would bring home from those now risky grocery store runs. 

Sourdough is how we all bonded when we didn't know what was going on in the world. We asked our communities what we should name our sourdough starters. We were asking our communities what do if we missed feeding our sourdough starters.

We commented name ideas for said sourdough. We offered "discard" recipes, we saved their discard recipes. We created a relationship and essentially a community around a stranger on the internet's sourdough starter.

Basically, the sourdough starter is what transformed us from Pinterest/photoshoot quality visuals to the raw user generated visuals that are now scroll stopping. It was the Tomodachi, and we were all invested in it's daily or weekly updates like it was our own.

What a time that was.

Want more engagement- brainstorm around how we all acted with the sourdough starters. What is going to get people to stop lurking and join a conversation?

Because that's how you build the foundation for a community.

Channel the sourdough. 🍞

Did you have a sourdough starter in 2020?

Breaking the Social Media Mold: Why Your Life Experience Voice Matters

One of the first things that I hear in any consulting or speaking session with a new person is “I hate social media”. 

And yes social media can be an extremely toxic place. The curated looking everything, the only sharing of the highlights of an otherwise messy life. 

I get it.

But I also love it because social media can be anything you want it to be. 

You could literally do and post almost anything you wanted to within the terms and conditions of the platform.

And yet instead we all are doing it the same way.

We are all editing videos the same, we’re using the same audios when they are popping off even if the song does not relate to our brands at all. We are taking photos in the same places. 

It’s truly become difficult to find anything creative and new- and also to tell who’s who in my scroll. 

Which brings me to a week that changed everything. 

Late last year I was nominated for a Better Business Bureau Torch award, in recognition of my ethics in running Maven and Muse.  The awards luncheon wa a couple weeks ago. 

It was an honor to even be nominated and seen for the transparency I’m attempting to bring to my little corner of the internet because it’s not often these days that you hear the word ethics and marketing in the same sentences. 

But also the day after the luncheon I spoke to the Women In Business Association at Colorado State- and in the room where women are about to get a degree in social media marketing. (Wild since I feel I’ve only been in this space for a few years.)

And something happened that night in that presentation. 

Every time I speak, right before I sneak off to the restroom or somewhere quiet and I send up a prayer to use me and speak whatever needs to be said to the room.

There's been some real hummdingers that has come out of this mouth.

But that night I told a room full of 20 year old women about my social media induced mental breakdown of 2018 when I almost threw Maven & Muse away. 

I didn't mean to. 

It wasn't in the script.

I had an entire deck of inspiring memes to get through!

But I got asked how I do it mentally- how do I deal when my content fails?

I've barely ever talked about it, especially to a group of strangers.

It was so weird.

But I told them.

And since we’re in mental health awareness month I’ll share it now on here.

 I told them how I compared myself and lack of babies to everyones babies.  How I compared my career+part time barista job to those making 10k a day and that I was failing. How I compared my failed dating life with those getting married and all their happy relationship stories.

Then the followup question quietly and bravely when I acknowledged her she asked "how did you move on from it?"

And I told them all of them, therapy, a now annual digital detox and my inner circle. 

But I also said this, we are each on own journey, and that no opportunity or nothing meant for you is ever going to miss you.

Social media can absolutely  be the worst- but you are stronger and braver than social media- even on the days you don't feel like you are. 

You are a human walking earth- social media is a made up place that is plugged into a wall that we put so much pressure on ourselves to perform and be creative on. 

Everything you experience is because of how you perceive it. Meaning if you HATE social then the things you hate about social are going to keep presenting themselves to you.  If you flip the script and start doing social your way instead of how everyone else is- I wonder if your mindset towards it will shift to. 

Stay in your lane.

The best is yet to come.

The Glitch Opportunity: How Broken Pixels and Fast Teams Created Marketing Magic

We've all been there. That paralyzing moment when you're staring at a blank document, or scrolling social for content “inspiration” waiting for the perfect concept to materialize. The pressure to create something groundbreaking, something that will stop thumbs from scrolling and change the trajectory of your brand forever.

But what if I told you that sometimes the most engaging content isn't born from grand visions or elaborate strategies? Sometimes, it's as simple as a glitched billboard and a team that knows how to seize the moment.

During a New York Mets game, last year Shohei Ohtani hit a foul ball so hard it knocked out part of a Coors Light billboard. The result? A silver can with one perfectly glitched black square floating above the logo.

Most brands would've called maintenance. Coors Light called their agency.

Within 48 hours, that "mistake" became a limited-edition product drop, a campaign called "Lights Out," and a global viral moment. No media budget. No sponsorship deal. Just a fast, clever flip of a moment into a message.

This is what separates good marketers from great ones. Not the ability to create perfect campaigns from scratch, but the reflex to recognize opportunity in the unexpected and to act before the internet moves on and the moment passes.

That's exactly what Coors Light's team did. They saw the damaged billboard not as a maintenance issue but as a storytelling opportunity. They recognized that the internet would be talking about this moment for maybe 72 hours tops—and they needed to own the conversation before it disappeared.

I can just imagine the Coors Light team chat exploding with ideas the moment someone shared a photo of that damaged billboard. "What if we..." messages flying back and forth, building on each other's energy, transforming what could have been an embarrassing moment into marketing gold.

The internet moves fast. By the time you've perfected your response to a trend, or life happening the moment is well gone. (Which is why most of the time you will find me advising businesses against hopping on trends unless it already aligns with their messaging and we can jump on it immediately.)

And while we’re on the topic of creating content from seized opportunities, don’t be afraid to recycle the content you’ve put out that has already proven it is capable of an audience. The posts that have been shared a bunch of times, liked and commented on- reuse them. Because the truth is constantly creating new content all of the time is exhausting. And there are going to be some days when you are scrolling for “inspiration” and the “inspiration” doesn’t come.

Those are the days to reuse what already exists. 

What has already proven it’s worth.

Repost it exactly as it is.

Because the truth is we are each following so many accounts that we aren’t going to remember if we already saw it or not. 

I wouldn't be surprised if Coors Light found ways to extend this campaign, perhaps by creating "glitched" limited editions for other major sporting events or developing a broader platform around embracing unexpected moments.

Some will call it repetitive and boring. But to me it’s smart marketing. The social algorithms reward consistency, and your audience appreciates the continuation of conversations they're already invested in. Because social is a continued conversation.

So here's my challenge to you: Stop waiting and scrolling for the big idea. 

Instead, start recognizing the micro-inspirations all around you:

• The accidental visual your snapped when unlocking your phone

• The unexpected interaction between your brand and a cultural moment

• The "mistake" that actually looks kind of cool

These aren't flaws to be fixed—they're jumping off points for content that feels authentic, timely, and human.

Sometimes your best work doesn't come from months of planning—it comes from a broken billboard and a team that knows how to run with it. And when something works, don't be afraid to remix it, extend it, and squeeze every drop of engagement from it before moving on to the next big (or small) thing.

National Small Business Week And A Hot Human Take

It's Small Business Week, and I've gotta vent about something that drives me CRAZY as someone who manages social for local businesses...

The double standard.

People will order from Temu or Shein 10 times in a row, get absolute garbage half the time, and keep coming back for more. "Lol my $5 dress fell apart but I just ordered 6 more things! 🤪"

But heaven forbid a local boutique messes up ONE order. Suddenly it's "never shopping there again" and a 1-star review that stays online forever.

Same with pricing.

Big box stores can jack up prices overnight and everyone just shrugs. But when my small business clients have to raise prices, the comments section and DM's turn into an interrogation room. 🫠

"Why so expensive?" "Can you do it for less?" "I found it cheaper online!"

As someone drowning in DMs managing these accounts, I see this play out DAILY. The psychology behind it fascinates me (when it's not making me want to throw my phone out the window).

So I'm gonna just say it. I think we hold small businesses to impossibly high standards while giving endless grace to faceless corporations.

And I don't know how to make it make sense.🤷‍♀️

The most successful small business campaigns I've run directly address this psychology—highlighting craftsmanship stories and community impact messaging that transcends the transaction.

My advice to fellow marketers and business owners DIYing : Stop competing on big-box terms. Position your clients and selves as the authentic alternative you truly are.

Understanding these psychological forces is essential for crafting messaging that breaks through this double standard and stops a scroll.

And ya know... support small and local businesses when you can.

They're noticing. Trust me.

Making Blossom Browsing Happen On Social

Social media and the internet loses their minds for fall.

There are charts that track when peak leaf peeping will happen. There are specialty drinks, the hats and scarves come out.

Almost every post in the month of October has something to do with leaves.

We all know the drill. Come September, our feeds transform into an endless scroll of:

"It's finally sweater weather, besties!" captioning photos of people frolicking in pumpkin patches.

"Nature's showing off today" accompanying the fifteenth nearly identical shot of red and orange trees.

"This crisp air is everything" paired with videos of boots crunching through fallen leaves.

The fall aesthetic has its own vocabulary: cozy, hygge, flannel, PSL. Fall leaf peeping has become an established cultural ritual, complete with travel guides, peak foliage trackers, and dedicated hashtags that garner millions of posts.

But I’ve been on the socials awhile and meanwhile, spring blooms arrive with considerably less fanfare. Sure, cherry blossom season gets its moment, but the brief explosion of diverse florals deserves the same level of coordinated appreciation that autumn receives. 

Spring peek petal peeping offers everything fall leaf peeping does, but with a fresh twist:

Instead of earth tones, you get vibrant pinks, purples, yellows, and whites dotting landscapes like nature's confetti.

Rather than the melancholy of things ending, you experience the optimism of new beginnings.

Where fall offers crisp air and crunchy leaves, spring delivers fragrant breezes and the satisfying squish of rain-softened earth.

To me it is also one of the most magical times of the year- it’s the literal defrosting of the earth but gets zero social cred. 

I was never a big spring person until I moved to Portland and now spring is ingrained in me. Portland in the spring literally everything is pink, purple, yellow, orange and white. It’s like a magical land of pink snow petal covered sidewalks and yards when the wind blows. 

Btw- what are petals even made of anyway? 

I didn’t have much hope for how Colorado would look in the spring, but since moving here I have been pleasantly surprised. So much so that I decided to grab a cherry hot cocoa and take a walk around Ft. Collins for some peak blossom browsing. 

I’m trying to make blossom browsing happen- to elevate spring peek petal peeping to its rightful cultural status, we need the same level of commitment that autumn enthusiasts bring:

1. Document the ephemeral beauty of spring blooms with the same reverence reserved for turning leaves.

2. Develop our own vocabulary: "bloom basking," "petal pursuits," or "blossom browsing."

3. Create seasonal traditions: flower crown picnics, botanical garden tours, and neighborhood flower hikes.

4. Embrace spring's version of cozy—think lightweight cardigans, floral prints, and botanical-infused beverages.

What makes fall leaf peeping so appealing to content creators is its perceived authenticity—connecting with nature, slowing down, appreciating simple pleasures. Spring peek petal peeping offers these same values but without the oversaturation.

While everyone and their pumpkin-spiced grandmother heads to the same Vermont byways or Rocky Mountain overlooks, you could be pioneering routes through Texas bluebonnet fields or admiring neighborhood crab apple and tulip studded garden beds from the sidewalk.

Fall leaf peeping isn't going anywhere, nor should it. But spring deserves its moment too. So while the autumn enthusiasts pack away their flannel until next September, I'll be here mapping out bloom schedules, crafting the perfect spring peek petal peeping playlist, and waiting for the day when "spring girlies" flood our feeds with the same enthusiasm as their fall counterparts.

Who's with me? The petals are peeping, and they're waiting for you to notice. Let’s make blossom browsing happen on social. 

From Human to Hashtag: The Epidemic of LinkedIn Personality Disorder

One of the things I am finding that loathe more and more in my scroll is how everyone is truly looking like everyone else.

Once a trend hits- it feels like everyone is canceling everything in their day to jump on it and somehow make it work for their business. Fine fair, it’s been too many years and that isn’t going to stop any time soon.

But what I also can’t really seem to get past is how most of LinkedIn has content pieces that feel like someone is trying to impress a professor for a grade.  People that I have met IRL who when I read their LinkedIn pieces is as if they suddenly have LinkedIn personality disorder or something. 

I’ve been around these platforms to know that most people transform into some kind of corporate robot or an alter super serious version of themselves online. And truly that’s fine- but it is a bit weird when you finally meet the real version of the person and they are NOTHING like their social avatar. 

The brands and businesses that I work with it’s always said upfront, that I will do my best to portray how it feels to be in your space, hold your product or have a coffee with you IRL. Because in my opinion there’s enough catfishing happening both IRL and online right now. 

But back to the LinkedIn personality phenomenon because it is just so interesting to me right now.

In the professional theater of LinkedIn, many of us undergo a curious metamorphosis. Our multidimensional selves flatten into algorithm-friendly, buzzword-compliant corporate personas that bear little resemblance to who we are in real life.

The condition manifests in predictable ways. Suddenly, ordinary people begin:

• Celebrating the most mundane professional developments as "thrilled," "honored," or "humbled"

• Speaking exclusively in management consultant jargon and buzzwords

• Transforming personal setbacks into inspiring "growth journeys" (Guilty)

• Crafting carefully curated versions of themselves that project constant success

What starts as normal professional networking can quickly spiral into a performative exercise where we're all speaking the same artificial language.

This transformation isn't accidental. LinkedIn's ecosystem rewards certain behaviors and penalizes others. The platform's algorithm favors content with high engagement, which typically means success stories, inspirational narratives, and business platitudes. The result? We unconsciously conform to these expectations.

Deeper factors are at work too. In a pretty weird  job market, we're incentivized to present idealized professional selves. Employers increasingly screen candidates' social media, making LinkedIn a perpetual interview space where we're always "on." The pressure to appear employable well it drives us toward standardized professional identities whatever we deem them as.

The gap between who we know people to be and how they present themselves online creates cognitive dissonance. We all participate in this charade while privately acknowledging its artificiality but we keep doing it.

The definition of insanity is doing the same thing over and over while expecting different results. 

So how do we get out of this madness- if it’s driving you mad too?

Can we overcome LinkedIn and Social Media Personality Disorder? 

Probably not entirely, but we can be the ones who try and break the cycle of insanity:

First, recognize the performance aspect of professional social media. Awareness is the first step toward well anything you want to change about yourself.

Second, experiment with bringing more of your actual personality into your professional persona. AKA stop taking everything SO seriously.  The most memorable LinkedIn presences often belong to people who maintain their distinctive voice while remaining professionally appropriate and well themselves.

Finally, remember that the most meaningful professional connections still happen when we engage as complete humans, not as optimized professional algorithm chasers.

The next time you catch yourself writing "I'm excited to announce..." or "Grateful for this amazing opportunity," pause and ask: Is this really me speaking, or have I temporarily transformed into a corporate robot? The answer might be revealing.

Stop Selling, Start Storytelling: What Passover & Puppies Taught Me About Content

I'd like to blame the five glasses of seder wine that I feel are still in my system for what I am about to say, but let's be real—we all know that I would have said them without the wine.

And no, it does not have to do with the AI-generated action figurines that every business account has decided to make in the past two weeks (I have thoughts, though). It has to do with how, every year at this time, I can't stop thinking about storytelling.

The Universal Power of Stories

How important is storytelling to us? It's not just important—it's ingrained in our DNA, and far too many businesses could be utilizing it but aren't.

This time of year (Passover/Easter) is the highlight of storytelling season.

In Jewish culture, the story of the Exodus from Pharaoh is told and celebrated with bitter herbs, a feast, and glasses of wine.

In Christianity, the story of the rising from death is told and celebrated with an egg hunt, feast, and glasses of wine.

Both events are stories shared and handed down from generation to generation that we still tell and celebrate today.

Because, at our core—we humans love stories.

And here in the present day, our stories translate to digital content.

This got me thinking about why we all fell in love with social media in the first place.

In my opinion, it's because of the lifestyle content we all used to share before we decided that we needed to monetize every new hobby we picked up.

If you've ever been to one of my presentations, then you already know I say your biggest competition on socials is always:

1. The news cycle &

2. Dog videos.

In consulting sessions, I always joke that if you want more engagement on Instagram, you should put the product next to a puppy or a baby because that's a guaranteed scroll stop.

But in all seriousness, lifestyle content is what we love the most. It's why we fell in love with social media in the first place.

We want to know you beyond what you do.

We fall in love with brands and become loyal fans by feeling like we know them and belong in their community.

Because we aren't your followers. We are the members of your community.

So take this as your sign to invite us into your world... a smidge (we don't need all the dirty deets).

Stop constantly selling us your product, your affiliate links, and how sensational you are.

When you share a story, that's where the magic and, eventually, sales happen.

When Websites Die but Business Cards Survive: A Digital Marketer's Awakening

This weekend, I embarked on what seemed like a simple task: cleaning out four years of accumulated papers for a local shredding event. Little did I know, this mundane chore would evolve into a fascinating exploration of networking, digital presence, and the surprising staying power of print in our increasingly virtual world.

Among the credit card offers and utility bills destined for destruction, I discovered a forgotten treasure trove: approximately 40 random business cards collected over four years of networking events, conferences, and chance encounters.

Rather than simply tossing these relics into the box for the shredder, curiosity got the better of me. I decided to track down these connections on LinkedIn, sending what must have been some of the most authentically awkward connection requests ever written:

"Hi! I was cleaning and found your business card, and I thought we should connect since we do something similar."

But hey, at least these messages were obviously not AI-generated. Score one for authentic human awkwardness.

What I discovered during this impromptu networking archaeology experiment was revealing:

• Multiple websites listed on cards no longer existed

• Several professionals had held two concurrent positions at the time

• Many had relocated to different zip codes

• Some had completely changed industries

This exercise highlighted something important for digital marketers: while digital content is infinitely scalable and editable, it's also surprisingly ephemeral. Websites disappear, links break, and online profiles change.

My physical stack of rogue business cards—despite being outdated—provided a tangible record that survived four years in a drawer. Meanwhile, their digital counterparts had often vanished into the ether.

This experience made me reconsider the modern push toward digital-only business cards. While QR codes and digital card apps are undeniably convenient, they create a fundamentally different user experience:

When someone scans your QR code that information typically exists only briefly in their browser history. Once they clear their cache or simply navigate elsewhere, your contact information essentially disappears unless they've taken specific actions to save it.

There's no physical artifact left behind to rediscover years later during a cleaning spree.

This brings me to a broader point about digital marketing: In our rush to adopt the latest platforms and formats, we often create content that looks remarkably similar to everyone else's. We follow the same templates, use the same filters, and chase the same trends.

The result? Digital homogeneity that makes individual brands and screen names increasingly difficult to remember.

My business card collection—with its varied paper stocks, unusual shapes, and distinctive designs—demonstrated how physical media can create memorable touchpoints in ways digital sometimes struggles to achieve.

Maybe we're witnessing the early stages of a print renaissance in marketing. Not as a replacement for digital, but as a complementary channel that offers:

1. Tangibility: Physical items create stronger memory associations

2. Permanence: Print doesn't disappear when someone closes their browser

3. Distinctiveness: In a digital-dominated world, physical marketing materials stand out

4. Trust: There's something inherently trustworthy about a company willing to invest in quality printed materials

The lesson isn't that businesses abandon modern digital techniques and retreat to print-only strategies. Rather, it's that we should be thoughtful about creating balanced marketing ecosystems that leverage the strengths of both approaches.

Consider how your digital marketing strategy could be enhanced by strategic physical touchpoints. Maybe it's a beautifully designed direct mail piece that drives users to a landing page, or perhaps it's a memorable business card that makes networking connections last.

In a world where everyone is zigging toward all-digital-all-the-time, there might be competitive advantage in the occasional zag back to tangible marketing assets.

After all, no one ever rediscovers your post while cleaning out their desk drawer four years later.

Navigating the May Madness: How to Effectively Promote Your Events on Social Media

It's April, which means we are only a few weeks away from May, which historically is just as busy as the month of December. I'm not sure where I ever heard that, but when I did, something in my brain clicked, and it all made sense. Yes, the month of May always has just as many, if not more, events than the month of December.

May is also the kickoff to the summer months and all of the events that make summer well. There needs to be enough notice to gain awareness and attendance for weekend festivals, vintage shows, outdoor concerts, whatever it is. 

In my opinion, nothing is worse than finding out about an event on social media after the event has happened. 

As of this writing (April 2025), the social media algorithms are set to 72 hours. However, for this blog's sake, I will focus specifically on the Instagram algorithm.

This means that people who interact with your posts regularly will see them. These are the 5-7 people who regularly like your posts and stories. Then, for the next 70 hours, your content slowly trickles down to the people who are a part of your community but are not interacting with your content regularly. Typically, they do not see your posts up to 72 hours after you post them.

Because of this, it is extremely important NOT to include words like "tomorrow" or "this weekend" in your posts because, well, people might see them after "tomorrow" or "this weekend." Instead, it is important to write out the specifics, like the exact date of the event.

It's also extremely important to give enough notice. Typically, I advise people to begin talking about the event as soon as they have the specifics set for it—even if that's months in advance. But if this can't be the case, the minimum time to begin marketing and posting about an event is three weeks before. People are busier than ever these days and making plans further and further out. 

So, more notice is always better than no notice, especially when it comes to social media and the amount of content posted daily. 

One month to three weeks is the minimum time to begin creating Facebook events and Meetups and posting them on whatever social platforms you are on. 

Typically, publications need at least four weeks' notice before an event to add it to their calendar and publication, but some might even need longer than that. So it's always good to check with whatever publication you want to add your event to about their timelines and deadlines so you can get the word out in their communities. 

For more specifics on marketing your events on social media, I wrote a guide for you to DOWNLOAD.

Algorithms, Schmalgos: Why Your Social Media Strategy is the Real MVP

We need these posts to go viral." "The algorithm hates me." Almost every business owner with a social media platform.

If you've been around these parts for a while, then you know that my marketing philosophy does not involve posting to go viral or blaming the algorithm for your content's distribution or lack of distribution. 

Going viral is not a strategy; it is a side effect of a well-executed social strategy. Also, no one truly knows what the wild inner workings of the internet will deem worthy of going viral.

So, on whatever day you are reading this, congratulations. You are about to have a few social media posts from whatever "experts" debunked.

Starting with that, the algorithm is the gatekeeper of your content visibility. 

I've honestly lost track of how many times I have heard entrepreneurs and business owners complain, "The algorithm doesn't show my content" or "Instagram is killing my reach".

When I do hear them, these statements reveal a fundamental misunderstanding of how social media truly works. Algorithms are not your enemy—they're actually sophisticated tools designed to show users the most relevant and engaging content.

If you speak what you want into existence, at the very least, the ad algorithms will hear you. 

The algorithms are written and coded to show you more of what you like. Ever find it low-key creepy that when you go into your explore tab on Instagram, it has posts related to whatever show you are currently binge-watching on whatever streaming service or ads of whatever stain remover you were talking about at happy hour show up a few hours later in your feed?

If those two examples alone do not resonate with you as evidence that those businesses have a strategy in place, stop reading and book an appointment with me right now. Because, friend, you have some basics to learn about this whole world of social media.

Let's be crystal clear: your content STRATEGY is the primary driver of your social media success. Here's why:

1. Quality Over Quantity

Algorithms are fundamentally designed to reward high-quality, engaging content. This means:

• Creating content that genuinely provides value and sticks to your messaging for your community

• Developing posts that spark conversation and interaction

• Producing visually appealing and laser-focused hooks to get the scroll-stop content

2. Consistent Engagement Matters More Than Tricks

Successful social media isn't about beating the algorithm but building genuine connections. This is the part SO many business owners miss because they focus on more and adding new members to their communities. But doing this effectively includes:

• Responding to comments promptly

• Creating content that encourages meaningful interactions

• Understanding and speaking to your audience's actual needs and pain points 

3. Strategic Content Planning

Instead of viewing algorithms as obstacles, treat them as tools that amplify well-crafted content:

• Develop a content calendar that tells a cohesive story, not just create post concepts that are "trending"

• Understand the unique language and style of each platform

• Create content that naturally encourages shares, saves, and comments. You know, tell a story. 

Platforms like Instagram, TikTok, and LinkedIn have sophisticated algorithms that want to help good content succeed. They prioritize:

• Content with high engagement rates

• Posts that keep users on the platform longer

• Material that provides genuine value to viewers

Basic Steps For Social Strategy Success

1. Know Your Audience Deeply: Create content that speaks directly to their needs, challenges, and aspirations. (Spoiler: Many of you reading have NO idea who is in your community)

2. Experiment and Analyze: Use platform insights to understand what resonates with your audience.

3. Diversify Your Content: Mix educational, entertaining, and promotional content strategically.

4. Engage Authentically: Interact with your audience and other creators in your niche.

It's 2025, and it is truly time to stop blaming the algorithm and start owning that your social media strategy is nonexistent.

The most successful businesses aren't lucky—they're strategic, know who is in their community, don't constantly chase the viral or add new members, are consistent, and are genuinely committed to providing value.

Algorithms are just the delivery mechanism. Your strategy is the message.

Not sure if your business is even communicating it's message effectively, let's chat.