Why Automating Your Digital Marketing Will Make Your Vacation More Relaxing

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Vacation and road trip season is one of the best times of year here in the Northern Hemisphere.  The smell of the campfires, the taste of the s’mores, the fresh mountain air, your toes in the warm sand, or the feel of the linen sheets at your 5-star resort.  As an independent business owner, you want to experience all of the luxuries of summer as well. You don’t want to be typing away at your desk or on your phone to make sure that you get that day’s digital marketing post up and out to the world.

You’d rather be out and about seeing the sights, but you still have a business to market. This post is for all the DIYers of their companies digital marketing presence.  To really enjoy yourself and get away to the places where the wifi is weak, you need to plan your content in advance, schedule it, and use a platform that will automatically post on your behalf.

To make this feat attainable, you need to think about your content in advance. One thing that I recommend is making a stop at the dollar store and purchase one of their monthly calendars.  Each month decide on a theme and post content that is relevant to that theme. At my networking event talks and one-on-one coaching sessions, I get told a version of this all of the time, “I just don’t know what to write. I write something then delete it, I write it again, and then I delete it, I do this three times, and then I just get so frustrated that I don’t post at all.”

Planning a monthly theme will help you not only when you want to automate to go on vacation but will keep your entrepreneur brain sane not only during your DIY marketing time but when you are also ready to scale and hire out to someone like me.

A few of my favorite Instagram scheduling and posting apps:

Later  (Free Up to 30 Posts) Later is excellent because it will automatically resize the photo when it is automatically posting on your behalf.  I have worked with professional photographers and clients whose photo content comes directly from a professional photographer, and they say this aspect of it has been a lifesaver.  Later will also allow you to publish to Stories, Pinterest, Twitter, and Facebook.

Planoly  (Free Up to 30 posts)  Planoly is excellent if you are into your entire feed having an individual feel. The benefit to Planoly is when you plug individual photos in you will see how they will look in the entirety of your feed.  My word of caution on this is Planoly will not resize the picture for you when it automatically posts, in other words, it just won’t publish your photo at all if it is out of proportion. Planoly will only allow you to post to your stories and your grid.

Tailwind (Free 30 days then $15/month)  Tailwind is more of a planning and scheduling platform for Pinterest; however, you are also able to schedule and post to your Instagram.  

By planning ahead, scheduling and automating the publication of your digital marketing posts you will have the peace of mind to enjoy that vacation or the weekend off that you have worked so hard to earn.


The Digital Marketing Manufactured Look Is Moving Out

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Q. Should your brand's social media feeds only be styled professional photos? Is it ok if your brand's social feeds are just phone photos, or is it ok if your feeds are a mix of both?

A. The best device to take content photos with is the device that you already have with you.

I am a firm believer that putting any kind of content out there is better than not putting any kind of content out there.  If the only equipment that you have to take a photo is your phone then that is the equipment that you must use. A good photo doesn’t necessarily come from a big fancy DSLR camera, it does help however but what makes a photo great is the skill set of taking a great photo.

A comment was left on my Instagram post when I posted about this subject and I feel that it sums everything up perfectly, “If you can’t shoot compelling content with a phone, you can’t do it with a DSLR.  Invest in learning skills, not gear.” Citizen Nomads

There are beautiful feeds out there that I know personally are only shooting their social posts with a phone camera. Then there are feeds that I know they are hiring out their content shoots to professional prop stylists and photographers.  All of which is great but the question then becomes are you doing this just to fit the “Instagram Aesthetic”?

The Instagram Aesthetic is something that has been created by influencers, the beautifully styled flat lays with the warm filter, the perfect pose in front of the perfect piece of street art taken by their Instagram partner.  You all know what I’m talking about, the perception that everything is perfect because their photo is perfect. This is boring, generic and the chances of you getting scrolled over are pretty great. Because that perfectly styled photo of yours looks manufactured and just like everyone else in your industry.  

The Atlantic released an article stating that the “Instagram Aesthetic Is Over” and I seriously couldn’t be more excited that things are shifting.  The article goes on to talk about how Gen Z influencers are now reaching for their phones camera instead of hauling a DSLR with them to restaurants and spending hours getting that perfect shot masked with the perfect curated “Instagram Aesthetic” filter they have created. Gen Z wants to shift things back to real-time and consistently showing up as your authentic self, not your social media alter ego.

I’m not here to pish posh on a beautiful photo, quite the opposite, in fact, I’m here to say that it should stop taking up so much of your brain space and time to get that Instagram aesthetic approved photo. Mavens feed has been and will continue to be a mix between phone, stock, personal DSLR and professional photos, why because I want to be part of the change in the way people look at marketing and branding. As a business, your business should be a reflection of and authentic as you.  I should meet you for coffee, or walk into your store and feel the same feelings that I feel when I look at your feed or see your ads. I shouldn’t be seeing an alter ego of you on social media and meeting the authentic you in person. The translation of your in-person experience with a brand and a digital experience with a brand should be very similar if not exactly the same.

This is the goal of Maven and Muse produced content. Your business is as authentic as you are and this should translate into your digital marketing. By creating authentic to you content you are getting people to stop their scroll and take notice. This will build engagement, which leads to trust which leads to booking or purchasing from you.

The manufactured look of Instagram does work, it’s proven day in and day out. Perhaps in your homework assignment, you will notice that the manufactured look is what your target likes and expects from you. I’m not here to disrupt what is already working for you,  I am here to challenge you to look at the analytics of your feed and see what posts have performed the best. Are they stock, DSLR or phone captured content? Were your words heartfelt or salesy? Dissect the top three best performing posts and mimic more of that in the weeks to come.  The numbers don’t lie my friends, they are communicating to you what is working for you, what is setting you apart and not making you manufactured.




Instagram vs. Pinterest Marketing: 7 Big Differences Between Them

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When I am coaching people on how to use Pinterest the first hurdle that we have to get over is that writing for Pinterest is completely different than writing for Instagram.

On Instagram, your followers are brand loyal. They are following and interacting with you on this platform because they enjoy your brand and reading what your brand stands for and offers.  On Instagram, you need to not only have photos that are on brand but you also need to write your content on brand. On this platform, keep in mind that you are also dealing with a seven-second attention span. Your photo needs to be scroll stopping AND your caption needs to be witty and captivating.

In coaching sessions when we are creating pins, clients want to write the pin description as if they are writing an Instagram caption. Writing an Instagram type caption on Pinterest is not going to help you get found on Pinterest, and here’s why.

People searching on Pinterest are not brand loyal. Read that again. People searching on Pinterest are not brand loyal, meaning most pinners do not give a shhhh about your brand. These people are searching to achieve a predetermined outcome in their mind.  

Here’s an example: A pinner types into the Pinterest search bar “San Francisco Industrial Wedding Venue”  what this person wants to achieve is finding examples of all of the Industrial wedding venues in San Francisco that are on Pinterest. When they find a photo that they are imaging as their dream wedding location they will click on the pin and be taken “fingers crossed” to the website of that venue or at least a photographers site that has tagged the venue in their blog post.

The reason that this searchers results came up with so many Industrial wedding venues in San Francisco is that the pin description was littered with these terms.  See Pinterest is a search engine, their algorithm could care less how witty and popular your caption is. Pinterest’s main job is that it wants to show it’s users the most relevant items related to the words that they typed into the search bar.  The results that show up in your search are directly related to the keywords in the description of the pins that are being shown to you.

I heard a saying once that said, “My eyebrows are sisters, not twins.” Not only is that true for your eyebrows but it’s true about the digital marketing platforms of Pinterest and Instagram.

Let’s get into the 7 “sister” qualities on both platforms:

  1. On both platforms, you need to have a well lit and captivating scroll stopping photo.

  2. On both platforms, the images should be branded, meaning they look like they belong to the same family because chances are if someone is very interested in all the things that you have to say, you want to be recognized on both platforms.

  3. Instagram photos with words tend to perform as well as photos without. Whereas, Pinterest photos with words perform exponentially better than photos without words.

  4. Instagram: Hashtags matter on how you are getting found.

  5. Pinterest: Hashtags do not matter on getting found, it’s all about the search terms baby.

  6. Instagram: Witty or emotionally heartfelt captions perform best.

  7. Pinterest: It’s all about the SEO, save your emotional words for Instagram.

In conclusion, the moral of the story here is that to be successful on both platforms you need to flip your brain when you are writing for one over the other.  Both of these platforms should be a part of your digital arsenal but how you use them and obtain leads through them are completely different.


In Your Business: Money Is A Renewable Resource; Time Is Not

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Money is a renewable resource; time is not.

Read that again.

The chances are that your business is not styling and taking 100 product photos to get just the right one. Your actual business is not researching and writing blog posts. Your business is not writing captivating scroll stopping Instagram and SEO rich Pinterest captions. Your business IS something else.

Your business is a physical product, or it’s a service that you offer and provide to other businesses. Your business and passion is most likely NOT creating the marketing content to bring awareness to your target market about YOUR business.

In the monthly 20-minute speed marketing sessions, the top three frustrations that I hear from other business owners are:

  1. I loathe social media. I don’t know what photo to post, what to write or have the time to do it.

  2. I don’t know what platform I should be concentrating the limited amount of marketing time I block out to reach my target.

  3. I feel like no one is even engaging or paying attention when I post, so I just don’t post.

After we discuss these issues and we chat about the services that Maven & Muse provides it always comes down to money and not time. The phrase, “I wish I could afford to hire you.” gets thrown out a lot.

We are all good at something, that’s why we have a business. The skills that we lack we need to learn to hire out. We are a society of multi-taskers, because multi-tasking gives us a sense of purpose. We feel empowered because we are capable of doing ALL of the things, except we are not doing all of the things well. If we flip our focus to investing our time on the one thing that we do well and hire out the rest the money will renew itself and our business will grow.

I personally suck at keeping up my books, and I hate doing it every month. So I have hired out these services. It’s totally a pain in the ass to pay for something that I am fully capable of inputing into my Quickbooks but I know that I would rather do anything else then keep them up. The couple hours that I would spend doing this each month has freed up the time for me to personally write content and market my own services which has in turn brought in the money to pay for the bookkeeper.

I encourage you to actually sit down and think about how much time you are actually putting into feeling frustrated by creating your own businesses digital marketing content. I will put money on the fact that it is the same amount of hours that a content creator would charge you for.

Money is a renewable resource; time is not.

How To Make Your Instagram Accessible For Visually Impaired Community

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You’re posting on Instagram all of the time as part of your business marking plan and I know that you have seen the “ALT  text” when you are loading a photo. You’ve probably blown right past it when you are posting because why would you even bother, as far as you know Instagram does not offer SEO so what’s the point?

Instagram introduced the ability to add ALT text to photos in an effort to make the platform more accessible. Users can add their own custom ALT text that can be read by screen readers to assist those with visual impairments.

Right now, you’re thinking, “This is awesome, how do we use this feature professionally and assist those with visual impairments? “

The ALT text is NOT meant to be a  “copy and paste” of your Instagram caption. Instead, the ALT text should be used to describe exactly what is in your photo.

Think about it, Instagram is a VISUAL platform, and we certainly are not describing the photo in our caption. We are instead,  writing our marketing copy, sharing a quote or a story. The caption is the part screen readers are able to assist the users with, however, the user is missing out on the visual that accompanies it if you are not writing your own  ALT text.

Instagram wants everyone in the community to be able to interact with each other, including those with visual impairments. Keep this in mind, if you are not adding your own ALT text, know that Instagram will automatically generate  ALT text to your photo using their own technology. Their image recognition technology will scan your photo and write an ALT text for you. I encourage you to begin getting in the habit of writing your own ALT text before you post because the Instagram generated text is pretty generic.


The ALT text is your way of giving the user a full Instagram experience by understanding the complete context of both the photo and the caption. As a business owner,  you are now making your content, your product and yourself accessible to more people in the community. How awesome is that?!

An item to note: It is strongly recommended that ALT text be 125 characters or less to ensure compatibility for popular screen readers. The character limit for the ALT text on Instagram is 100 characters.

While researching and at the time of this publishing I did not find any solid evidence one way or the other that by also using the ALT text could mean that there is some sort of SEO associated with it on Instagram just yet. However, I have to believe that this is in the works if it does not already exist on at least a BETA level.  ALT text on images when using it on your website we know helps your SEO ranking on Google, which has me thinking that perhaps something like this is coming or again already exists to some level on Instagram.

How To Add ALT Text To A New Post:

  1. Upload your image as usual.

  2. On the Instagram caption page, press “Advanced settings”:

  3. Click “Write ALT text”: On Instagram you can write a maximum of 100 characters to describe what is in your photo.

  4. Write your ALT text and press “Done”


How To Add ALT Text To Your Old Photos:

You are able to and I encourage you to take the time to do so.

1. Select the photo you want to add ALT text to:

2. Click on the 3 dots “…” in the upper right-hand corner:

3. Choose “Edit”:

4. Press “Add ALT text”:

5. Write your ALT text:

6. Click “DONE”

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Tips on how to write ALT text from Perkins School for the Blind:

  1. Describe the image as specifically as you can.

  2. “Imagine someone is sitting next to you as you scroll through Instagram and they point at a photo and ask what it is. Chances are, you’ll give them a one or two sentence description that is perfect for writing as alt text” ( Perkins School for the Blind).

  3. Is there an important text on your photo (like signage or quote)? Write out the text.

  4. Keep your ALT text (relatively) short, 100 character limit on Instagram and 125 character limit on popular screen readers.

  5. Write who is on the picture (especially if you have a personal account). For example: “Jade sitting on her computer with a latte next to her.”

  6. Colors: “Don’t be afraid to share what colors are in a photo, if the color is important. A photo can be described as being in black-and-white, having warm or cool colors, or being tinted a certain color. Someone wearing clothes that are the main focus of the photo can write that they are wearing “dark denim Levi’s with a white t-shirt, Adidas sneakers with green earrings.”


Creating Scroll Stopping Content Takes Practice And Commitment

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I have a membership to the Japanese Garden here in Portland, and I find myself there pretty much once a week. The thing that inspires me the most somedays isn’t the garden it’s self, it’s when I see young children with their cameras. I was there early one morning, and this family was beginning to walk through the gate when the young boy of probably 5 or 6 yelled at them all to stop and turn around to look at him in front of the entrance. I stayed behind him because I didn’t want to ruin his shot and watched as he brought his blue v-tech twist camera up to his eye and took the photo of them. He turned to me and said thank you and who I’m assuming was his mom smiled and said thank you as well.

My heartfelt light because this is the future practicing and honing in on their photography skills.

For as long as I can remember I have had a camera on me. I by no means consider myself a photographer, but I’ve always been documenting my memories by taking photos of landscapes and objects. There’s a photo that my grandma took of me, and I have to be about three years old in my uncles' bedroom at their house with his camera around my neck, a baseball hat on backward and I had arranged all of my stuffed animals on his bed to take photos of them.

The biggest joy that I got when I had my vintage business was arranging and styling the products showing how they could be worn or used in today’s world. I would spend hours creating the perfect flat lay or hiring a model for an afternoon and styling them in different looks and locations around the neighborhood. I would say that becoming a content creator was in my DNA since I was basically doing it since before the world even knew what a content creator actually was.

The key to creating good social media content like anything else is practice. Creating scroll stopping content doesn’t just happen in one click of the shutter or typing one narrative of your brand. Scroll stopping involves practice styling objects and assessing the light and angles when taking the photos. Good content means writing run on captions, then re-reading them and trying to get to the point faster. Remember you have 3-7 seconds to capture a users attention to get them to stop and read what you have written.

After you have posted your work, let it sit for 72 hours then go back to it and evaluate what part of the post got the most engagement. Was it the photo itself or was it that you wrote something extremely personal or was it that you let your sarcasm out?

Excelling at content marketing involves so much practice, testing, tweaking and then testing again. You really do need to know what it is that your target market is wanting to see or hear from you. The only way to clearly identify this is through committing to practice creating and evaluating your great content.

Ten Reasons Why I Love Squarespace For Your Businesses Website

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Many new and startup businesses frequently ask, “Which platform should I use to build my website on? Wordpress, Squarespace, Wix or Weebly?”

I’ve helped out on clients WordPress sites and if you need something that is totally customizable and has the budget to pay someone to continuously update your website for you this is an excellent platform. Wix and Weebly I haven’t even peeked at, but I know that they can be functionally straightforward when you are first starting out. Squarespace, however, is my team’s jam. I don’t want to try and convince you to change platforms because that’s not what I do. However, I will share with you my top 10 reasons that I love Squarespace for business and suggest it to clients and people that ask me the inevitable platform question.

1. You have the complete capability to blog on Squarespace which I know is important to you. The super rad part about it is that Google gives a bit more of an edge on the internet to Squarespace hosted sites, and especially to Squarespace hosted sites that are keeping their content up to date.

2. There are so many sleek, sexy and modern templates on Squarespace that we won’t need to build much out. Which will be the most cost effective for you and more accessible for you to maintain on your own.

3. It’s easy for a non-techie person to make tweaks updates on their own without calling the web designer all the time to change something out. If you are having trouble figuring it out on your own Squarespace offers LIVE Chat 7 days a week from 8am-9pm, and if you have a question outside of that time frame, they respond to your email in 24 hours. Their customer service is top notch.

4. Squarespace will cost you around $200 for the year to host. You can pay that all upfront or you can be billed monthly.

5. When you begin hosting events, workshops, and classes that you want people to pay for right away, these events can live on your site and are able to take payment right there. You won’t have to pay any extra processing fees or send them to an Eventbrite link or anything like that.

6. There is an add on to have a contact link for your social media profiles that can send your people to 3 different pages on your site. None of this Linktree links stuff that doesn’t even say your businesses name. (Check out mine on Instagram to see what I mean.)

7. Loading SEO and backend search terms are super simple, and Squarespace will automatically update to any crazy internet regulations, such as the GDPR initiative that happened in 2018.

8. The analytics are easy to read and understand and give you what you need without also adding in and going over to Google Analytics.

9. You can have a button for people to book a consultation with you right there on your site.

10. I have two Squarespace sites of my own and have built for other people, so when we’re at lunch, and you ask me a random question about your website out of the blue, the possibilities are better than I’ll know how to answer it!

Spring Cleaning Your Content: When To Recycle Vs. When To Create

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The spring equinox has happened which means that it’s time for all of the spring cleaning to happen. Spring cleaning your house, your car and even your social media feed. Today we’ll talk about reducing your time spent creating new content by reusing and recycling what you already have working for you.

The old Earth Day saying goes “Reduce Reuse Recycle” and spring is the perfect time to put this plan into motion for the content on your social media feeds so you can enjoy the incredible weather that I know you’re itching to get out from behind your computer to go and enjoy.

REDUCE the time that you spend creating content, meaning glance back through your feed to see what posts performed well and REUSE them. Decide what people liked, the message or the photo and reuse that. People are afraid to reuse content which I don’t completely understand, especially if that content is at least 100 days old. I’ll be the first one to tell you that most of your ideal clients are not going to remember if they saw that same photo on your feed previously.

If the post has a message that you want to bring back to your target copy and paste the caption and add a different photo. Remember that the marketing buzz is people need to hear or read something SEVEN different times before they will act on it.

When you are RECYCLING content just be conscious of changing up something about it up. I’m sure that you have learned or experienced something in the time since it originally posted to update the caption and always update the hashtags. No need to have the exact same photo attached to the exact same hashtags.

There is an excellent app that I use to “regram” because I am all about reducing time. What I enjoy about this app is you don’t get that icky looking transparent gray box with the original posters screen name on it. However, with that being said if you are EVER reposting someone else's content make sure to credit the original poster in the caption with “Regram: @Insert_User_Name”.

Spring is also an excellent time to create new content. The spring light is way better than that harsh winter light and I don’t know about you but my creativity feels more inspired with the sunshine. It’s probably all of the vitamin D. Block off time to style and create new product photos, or grab a coffee, get outside and walk around a different neighborhood with your phone or camera and take photos of things that are relevant to your brand that you can use later on in your marketing efforts down the road.

To wrap, reduce your valuable time by reusing and recycling previous well-performing content especially the messages that you want to stick in your ideal client/customers brain. They need to hear/read these messages seven times before they will act.

The Social Media Apocalypse What's Your Digital Marketing Back Up Plan

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The social media apocalypse of Facebook and Instagram being down is happening. It’s March 13, 2019, Mercury in retrograde and we’ve been experiencing the biggest meltdown in social media history.

Since 8am PST people around the globe have been unable to get into both Facebook and Instagram. At the coffee shop today the world seemed a bit quieter, people are having these things called conversations with each other instead of being preoccupied with snapping a quick picture of their latte to put on their Instagram story. (Ahem I am guilty of this as well, sometimes.) I don’t know if this is because we are all secretly freaking out just a little bit.

I will say that I have enjoyed the silence of only having to focus on other digital marketing platforms for my clients that do not include a member of the “Facebook Family” for one day.

The real question we should be asking is, “ Will Facebook and Instagram be back tomorrow?” Honestly, that could happen. We could wake up tomorrow with the same messages on our pages, or they could be erased forever. As of this posting Facebook, reps are saying, “Facebook is down for required maintenance. We will be back soon.” Historically when huge expansive platforms such as Facebook and Youtube have done an update it’s only been 1-3 hours, as of this writing we are going into hour number 12.

If this outage has taught us anything it should be to not put all of your eggs in one basket. I’ve been saying it in talks and to clients since the first Zuckerberg Senate hearings, start thinking about your digital marketing backup plan.

If these platforms do not exist tomorrow, do you have access to your customers? Do you know your customer's email addresses and how to get in touch with them? The only real channels that are guaranteed for you to directly communicate with your customers or clients are your blogs and your email campaigns. I know these are such a pain in the ass to do. These digital marketing campaigns actually take a bit of time, I get that. You can’t post a pretty picture and write an emotionally touching caption to get your message out there. But you should start considering a plan B.

There are other great platforms to build a presence on as well Youtube and Pinterest are two that if you are not already tinkering around on you should at least begin investigating.

Lately, I’ve been pushing current clients toward my Pinterest management package because it is a powerful search engine that as of right now I don’t see going anywhere but up. The power of brand awareness that Pinterest offers is incredible if you know how to use it. Start here, you already have amazing photo content of your products which is half the battle, because you have been posting those awesome images to Instagram. Just start posting them with a good description to Pinterest as well.

Consider blogging as well, if you are a service based business or a product based business you have things to say, things that your target market IS searching for.

I am really thinking positive that the “Facebook Family” figures it out and that we are back in action soon but then again if they don’t we’ll figure it out. We are in this together.

Why Your Business Needs a Digital Marketing Strategy


This week the lovely Jamie Teasdale of Propel Business Works  is sharing why having a digital marketing strategy is extremely important to really reach your target market and put more money in your bank account. Jamie’s expertise is creating digital marketing strategies and plans for businesses. This post has some seriously great information! Be sure to follow Jamie on social media using the links at the bottom of the post!

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Social media and blogs aren’t just for personal connection any more. Online communication is where the masses are. It’s where people are spending their time. That’s why your business needs a digital marketing strategy. According to the 2015 census 78% of U.S. households have a desktop or laptop computer, and over 74% have a mobile device. That’s an incredible statistic and it makes sense knowing how quickly we have adopted online communities as our new normal place to connect, interact, and find services and products we need.


It also means your audience, your clientele, your target market is there. Whether they are searching for an answer, clicking through ads that caught their attention, visiting an application to catch-up on relationships, shopping for something, leaving a review, or a plethora of other reasons, I guarantee your customer is online. It might be via a mobile, tablet or desktop device, but they ARE congregating with the masses – and they’re coming in hourly droves, sometimes even more frequently.

So, marketing to them where they are makes sense, right? That’s where digital marketing comes in. Digital marketing is different from physical marketing like print materials, signs, brochures, handouts, flyers and other pieces of collateral you have designed and printed. Digital marketing is virtual. It is marketing via communication to your target customer digitally where they are showing up online.

Having A Strategy Is Vital

Marketing in general can’t be done with a half-baked strategy or it will fall short or even fail completely. Spending money and time on marketing materials or support without first knowing who you’re talking to, what they need to hear, how often they should hear it, and how it should be presented is just a waste of valuable resources. (Tweet This)

Do you realize there are different demographics on different online sites? The people who show up on Facebook aren’t necessarily on Twitter or Snapchat. There is a specific and substantial reason for certain businesses to have a presence on Pinterest or on Instagram. Is your business one of them?


What A Strategy Should Include

A solid, researched, and customized-to-your-business digital marketing plan will tell you who you should be targeting and where you should be showing up in order to reach them. 

It will map out the types of emails you should be sending and how often, not to mention what posts you should be sharing, whether on your blog or on a social platform or directory. 

A unique plan will outline the best frequencies for communicating and will lay out your company’s style of communication so you and your team have a reference point every time something is sent out across the wifi waves.

Your plan should be easy to trust and should get your marketing ball rolling in the right direction so you begin increasing awareness, fans, and sales. But be sure to keep your eye on analytics, too. Monitoring what is working and what isn’t will propel your communication to improve.

Where To Start

I always tell clients to just start. All the research and planning can be an activity you pursue during your business planning sessions, or monthly strategy meetings. It isn’t rocket science and tools are available to us nowadays that were never more accessible or affordable.

If you already know who you are and where you need to be, start with one social site. Learn it. Become consistent on it. If you can blog, even once a month, that activity will fuel your social communication and get your creative juices flowing. How to layer on one marketing approach after another will depend on your business and industry, but don’t feel like you need to jump on all platforms or tackle all of the communication opportunities available to you all at once.

When you find yourself too busy with orders or doing the thing you do that you can’t handle all the planning and management that goes along with a digital marketing strategy, we’re here, ready, and eager to help. After all, this is OUR juice. It’s what we love to do and we happen to do it well!

Cheers to a strategic future ahead!

Jamie Teasdale

Propel Businessworks


Jamie’s professional experiences have instilled exceptional customer service and high standards into everything she does. A music and art enthusiast and animal lover, she has been a marketing junkie since before she can remember. For 10 years her passion for developing and energizing the visions of small business owners was ignited and she hasn’t looked back since.

Jamie’s professional experiences have instilled exceptional customer service and high standards into everything she does. A music and art enthusiast and animal lover, she has been a marketing junkie since before she can remember. For 10 years her passion for developing and energizing the visions of small business owners was ignited and she hasn’t looked back since.