Remember “Away” messages or when we used to say “BRB” when we were online? We don't say that anymore.
We live online now.
I mean when is the last time you went for a walk and left your phone on the kitchen table and it didn't cause anxiety?
The internet as we know it is shifting. And I feel like 6 months from now you're really going to want to go back to this post about how marketing is also shifting.
Because…
Once upon a time we used to escape to the internet to avoid real like and now we are escaping the internet for real life.
Which means this is what your audience is also doing.
Myself included.
The truth is our reality having an identity crisis.
(It's not just you-it's all of us)
But here's the thing: This moment is pure gold for anyone willing to tell the truth.
While everyone else is faking authenticity with Ai and algorithms, the real opportunity is being aggressively, unapologetically human.
Messy. Honest. Raw.
The companies that survive this identity shift won't be the ones with the best deepfakes or the smoothest bot interactions.
They'll be the ones that looked at this dumpster fire and said: "Not us. We're going the other way."
Which is what I have been implementing for 2 years now.
The unflitered, uncurated looking feeds.
The true case studies that talk about the middle.
And you know what NOW that is trendy and what everyone wants to see and read.
So…
What if we stopped playing their game entirely?
What if being real and human was the most radical thing you could do in your marketing?
I'm not talking about making social your journal- keep journaling all your innermost things.
Instead I'm talking about showing up as a human instead of the filter of how social media wants you to show up.