I left the internet for 5 days in September to set new intentions and recalibrate and I came back to a Tik Tok sale, new version of the Tide pods challenge, more screaming at each other and just in general digital ick.
And it's got me wondering on how now as businesses can we market on social when more and more people are leaving social for days, weeks and months at a time?
My first thought was email, email is the new primary way. But I think it's more than just moving all of your marketing efforts over to email because even now people are so inudated with email that they aren't opening them because they might not remember how they got on a certain list or they think that they will go back to it and then they just forget.
For the record I still believe in the power of email. But I believe email conquers the world with a power partner and I'm trying to figure out who that new bestie/ power partner is.
And my gut is telling me that it's blogging and long form content.
Now before you roll your eyes and start drafting a response email back to me about how people don't read. Let me remind you that they might not however the search algorithms and AI summaries you're getting when you search are scrolling through the internets for words. And the words that it is fed is through people creating them alas the comeback of blogging.
The other piece of long form is either a vlog (Youtube) or a podcast.
Because they people they still want the content the just want to go directly to the content they want without the algorithms feeding them all different sorts of content that it thinks the person will like.
And again both of these platforms have sparks and fireworks of best friend potential with email marketing campaigns.
What are you seeing? Are you seeing a bunch of departure announcements from social?
And also as we get closer to the end of the year there are usually so many “I’m leaving social posts”
Pro tip if you are going to leave social, there's no need to announce your departure and all the reasons you're leaving.
We get it- it's bad. Just slip out the back door like a party or networking event you're ready to leave.