social media coach

In Your Business: Money Is A Renewable Resource; Time Is Not

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Money is a renewable resource; time is not.

Read that again.

The chances are that your business is not styling and taking 100 product photos to get just the right one. Your actual business is not researching and writing blog posts. Your business is not writing captivating scroll stopping Instagram and SEO rich Pinterest captions. Your business IS something else.

Your business is a physical product, or it’s a service that you offer and provide to other businesses. Your business and passion is most likely NOT creating the marketing content to bring awareness to your target market about YOUR business.

In the monthly 20-minute speed marketing sessions, the top three frustrations that I hear from other business owners are:

  1. I loathe social media. I don’t know what photo to post, what to write or have the time to do it.

  2. I don’t know what platform I should be concentrating the limited amount of marketing time I block out to reach my target.

  3. I feel like no one is even engaging or paying attention when I post, so I just don’t post.

After we discuss these issues and we chat about the services that Maven & Muse provides it always comes down to money and not time. The phrase, “I wish I could afford to hire you.” gets thrown out a lot.

We are all good at something, that’s why we have a business. The skills that we lack we need to learn to hire out. We are a society of multi-taskers, because multi-tasking gives us a sense of purpose. We feel empowered because we are capable of doing ALL of the things, except we are not doing all of the things well. If we flip our focus to investing our time on the one thing that we do well and hire out the rest the money will renew itself and our business will grow.

I personally suck at keeping up my books, and I hate doing it every month. So I have hired out these services. It’s totally a pain in the ass to pay for something that I am fully capable of inputing into my Quickbooks but I know that I would rather do anything else then keep them up. The couple hours that I would spend doing this each month has freed up the time for me to personally write content and market my own services which has in turn brought in the money to pay for the bookkeeper.

I encourage you to actually sit down and think about how much time you are actually putting into feeling frustrated by creating your own businesses digital marketing content. I will put money on the fact that it is the same amount of hours that a content creator would charge you for.

Money is a renewable resource; time is not.