Social Media Manager

Social Media Marketing Best Practices

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A Huffington Post contributor had decided to write an article about the lives of Social Media Managers.  He wanted to showcase that there was more to this type of work than just picking out a pretty photo and posting it to a businesses social media channel.

One morning I sat down with my coffee and began to fill out the questionnaire that he had emailed over. Six experts were going to be chosen for the article. Well, he had 100's of responses, so many good ones that he decided to increase the number of experts to 26.  I am happy to announce that I am one of the included experts.

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The article is full of great information from 25 of my peers. I highly recommend the read, especially if you were ever looking to learn more about social media management, or better yet, looking to hire someone to help you with your social media. You can find the entire article HERE

Tips to Combat Low Instagram Engagement

Low Instagram Engagement

 

 

Have your engagement and likes been down for awhile now? Are you frustrated? Yeah, me too, and I have six accounts and bosses that I answer too.

The official word is that there was a bug in the explore tab. Supposedly it's been fixed however engagement and likes are still down, all over the platform. Instagram is also testing their spam algorithm to start cracking down on bot commenters and spam accounts that are posting 5x per day or using 3rd party services.

Here are some ways to combat the engagement icky's:

1. Add hashtags back at the end of the caption. I know, I don't like how it looks either BUT it seems to be helping.

2. Change up your hashtags. Last week I spent most of the week reworking a second and third set of hashtags for clients that we are rotating through.

3. Stop using the uber popular hashtags and start using some with less than 50k posts to them for the time being.

4. Interact with the people that are still with you and finding you. Likes and follows don't necessarily lead to sales. Positive relationships and experiences lead to sales, which lead to more customers which leads to word of mouth and more network marketing.

5. Start storying more. Show people that your life is more than a well styled stiff square image.

6. Work on building that email list. I know I know, it's on your list but way at the bottom. However with this plummet of engagement it's just a red flag that you should probably be doing more, getting directly in front of your niche.  

Do you have any tips that have been working for you during an engagement drought?

Together: A Bosslady Conference

Finalizing everything for my presentation this week at the Together: A Boss Lady Experience that is happening this week in Portland! Because helping you to keep your social media actually social is my new jam. Can't wait to network with a bunch of other ladypreneurs. Until then I'll share my promo video, but you've got to wait for the outtake at the end. 

Responsibilities

 

 

When someone hear's the term "Social Media VA" I'm convinced the first thing that comes to their mind is that all that person does is sit and scroll Instagram then pin a bunch of items the rest of the day on Pinterest.  

Yes, scrolling Instagram is part of the job responsibilities, but what not very many people know however is that being a social media manager requires a TON of content planning in advance.

Think Instagram is really instant? Think again, quite a few of those feeds you love and follow, chances are they carefully thought out, weeks and even months in advance. 

Here are the top 8 of my responsibilities as a Social Media VA

  • Planning
  • Styling
  • Researching
  • Scheduling
  • Posting
  • Analyzing
  • Responding
  • Engaging